Following the launch of contemporary cannabis dispensary Edition’s first location at The Annex, which was heralded by the high design community, we are pleased to announce the opening of Edition’s second location within the Toronto cannabis market. The second space is located at 764 St. Clair West in the Wychwood-Cedarvale neighbourhood in Midtown Toronto, Ontario (Canada) and continues to provide an unrivaled shopping experience with the focus on impeccable service, a curated selection of best-in-class cannabis, and an affinity for high design at a level unseen before in the cannabis industry.
Recently called “the world’s chicest cannabis shop” by Elle Decor, Edition reunites with award-winning Toronto-based architecture firm StudioAC to replicate the uniquely minimalist design aesthetic that has been celebrated throughout the design community. St. Clair West’s spacious floor plan allowed the team to utilize the cement and industrial fibreglass grates to produce Edition’s signature shelving and table centerpieces in a more expansive scale. The natural lighting entering the space acts as a spotlight for the curated cannabis products and accessories at the center of the room.
“The design of Edition’s second location took influence from the first,” said founders of StudioAC, Jennifer Kudlats & Andrew Hill. “Hues, materials and details were replicated while making a clear attempt to differentiate through alternate articulation. Utilizing a simple 90-degree triangulation the industrial grating material becomes its own structure producing both bracing and support simultaneously. Ensuring that the ‘off the shelf’ spirit of the material was maintained square intersections allowed for simple connections and swift installation. This geometric rigor was a welcome approach as it produced a strong aesthetic identity while maintaining the monochromatic backdrop desired to display a variety of retail items.”
The ability to open its second location during these uncertain times is also a testament to Edition’s reception from the Toronto community.
“We are so excited to continue our partnership with the team at StudioAC to build out the St. Clair West location,” said Edition CEO Ryan Roebuck. “The team’s design and ingenuity really made a lasting impression that has helped us grow our clientele and community. We opened this new location in our own backyard and are excited to welcome our neighbours to Editon.”
EDITION PIVOTS TO MEET THE CHALLENGES OF THE COVID-19 PANDEMIC
Facing a second lockdown right at the start of The Annex location launch was something the luxury cannabis brand did not anticipate. Edition seized the opportunity by switching to local same-day delivery and curbside pick up, an option that the team was very grateful for.
“There was no question that we were going to push forward in servicing our community,” said Roebuck. “Luckily we had a tremendous amount of support from our community and are excited for the store opening. Our team was quickly able to make adjustments to offer several options to get our customers their cannabis and accessories without compromising our level of service.”
Edition recently launched successful partnerships with local talent and non-profits. Most recently Edition collaborated with Toronto-based designers Mr. Saturday and CoFo on the “Edition Correspondence Club” a limited edition collection of apparel and cannabis accessories and The Stop Community Food Centre (www.thestop.org) – a West Toronto nonprofit that tackles food insecurity providing healthy food in a manner that maintains dignity, builds health and community, and challenges societal inequities. In both partnerships Edition donated 5% of their total sales – starting this past December in support of The Stop – and to The Black Solidarity Fund – an organization that gives funds to charities across Canada that support the advancement of Black Canadians through social services, arts and culture, mental health, and more.
“We want to continue to form meaningful alliances within the Toronto community and opening the second location will greatly expand those opportunities” said Roebuck. “Toronto is our home, so it is important we continue to give back to the community.”
With restrictions easing, the new Edition St. Clair West store, Edition – The Annex Flagship (270 Dupont Street), is set to open their doors the last week of March with the option of in-store service, curb-side pickup, and on demand delivery for customers. Fans around the world can purchase cannabis accessories and Edition branded merchandise at their website www.helloedition.com and should stay tuned to see what exciting offerings Edition has in store in the months ahead.
Please let us know if you would like to interview Edition CEO Ryan Roebuck (bio here) and the team at Studio AC. Happy to coordinate.
*All Photography by Double Space Photo (www.doublespacephoto.com)
Edition is a high-concept cannabis brand launching in Toronto, Canada that introduces a unique and sophisticated interpretation of a neighborhood dispensary. For more information visit www.helloedition.com