Valens GroWorks Corp, an innovator in the end-to-end development and manufacturing of innovative, cannabinoid-based products, today announced a custom manufacturing agreement with TREC Brands Inc. (TREC), a cannabis brand house with a mission of doing good. Under the agreement between The Valens Company and TREC Brands (the “TREC Agreement”), The Valens Company will manufacture vape pens across three existing TREC brands; Thumbs Up Brand, WINK, and Blissed, with the potential to later produce other innovative products. TREC has already launched a successful line of tinctures, flower, and pre-rolls, but through this partnership, vape pens will be introduced as a new product format across its current brand portfolio. The TREC Agreement follows a royalty-based payment structure.
TREC’s mission is to build socially conscious, purposeful brands with commitments to initiatives that positively impact Canadian communities, the planet, and society as a whole. Each brand in their portfolio has a distinct mission that reflects the core values of the brand house:
- WINK curates unique products and partners with local designers to collaborate on accessories. The brand donates 10% of profits to advance local communities with a focus on progressing culture in fashion, art and music.
- Blissed strives to empower women to shed stigma and live happier, healthier and more authentic existences through educational content, community building and purposefully designed products.
- Thumbs Up Brand aims to deliver high quality cannabis at a fair price to the grower and the consumer.
The execution of the TREC Agreement further solidifies the strength in The Valens Company’s customized manufacturing platform that both Licensed Producers and CPG partners utilize to launch products and further their brands in the evolving Canadian market. The Company remains focused on its further development into a leading manufacturer of cannabinoid-based products and continues to broaden its customer product platform from its existing offering of capsules, tinctures, sprays, vapes, beverages, concentrates, distillate, isolate, and SōRSE by Valens emulsion, and expects to also include topicals and edibles in the near to medium term. With this platform, The Valens Company leads the industry as a one-stop-shop and manufacturer of high quality oil-based product formats.
“Through this partnership, The Valens Company and TREC will thoughtfully bring to market high-quality, bespoke products while putting the unique needs of Canadian consumers at the forefront of product development,” said Tyler Robson, CEO of The Valens Company. “As Cannabis 2.0 continues to allow for exciting new products and brands to hit shelves in Canada, we are excited to develop products in partnership with authentic, community-centric brands such as those in the TREC portfolio.”
“With The Valens Company’s capabilities and expertise to provide customized products to suit each of our brands, we are confident that we are delivering the best possible products to our consumers with a company who values community-level engagement as much as we do,” said Trang Trinh, Founding Director and CEO of TREC Brands.
The Valens Company is a global leader in the end-to-end development and manufacturing of innovative, cannabinoid-based products. The Valens Company is focused on being the partner of choice for leading Canadian and international cannabis brands by providing best-in-class, proprietary services including CO2, ethanol, hydrocarbon, solvent-less and terpene extraction, analytical testing, formulation and product development and custom manufacturing. For more information, please visit http://thevalenscompany.com.
TREC Brands is a global premium cannabis brand house with expertise in product development, sales, promotions, marketing and licensing. Based in Toronto, Canada, the socially conscious brand management organization operates on a foundation of Trust, Respect, Equality and Compassion, affectionately known as TREC.