This holiday season, Pure Sunfarms’ brand will be appearing as part of a limited-edition Lane Crawford x Found CBD-infused gift set to be sold in the luxury department store’s holiday pop-up shops in Hong Kong. This is Pure Sunfarms first international appearance as a leading Canadian cannabis brand.
Pure Sunfarms’ brand’s appearance on the international stage stems as a result of a partnership between Altum International Limited’s (“Altum”) Found, Asia-Pacific’s first CBD retail platform and café, and Lane Crawford, an iconic luxury department store in Greater China. The co-branded holiday pop-up shops aim to educate consumers and elevate their awareness about CBD.
Luxury gift sets available for purchase at the pop-up shops will feature Pure Sunfarms’ CBD gummies created specifically for the Hong Kong consumer, among other CBD-inspired items such as chocolates, bath salts, and tea bags.
“We’re so pleased for the Pure Sunfarms’ brand to make its debut internationally, alongside such prestigious and progressive partners as Altum and Lane Crawford,” said Mandesh Dosanjh, President & CEO, Pure Sunfarms. “This is just the beginning of what’s to come for Pure Sunfarms as we look to share our love our plants and B.C.-grown cannabis products with the global cannabis market.”
“We are particularly excited to be able to present in Asia-Pacific for the first time, Pure Sunfarms, Canada’s market leading cannabis brand,” Fiachra Mullen, Chief Marketing Officer for Altum International. “We believe that the leading cannabis brands in the Canadian market will hold a special place in the Hong Kong consumer’s heart. We are incredibly proud to have their trust in helping them access the Asia-Pacific markets for the first time through the most progressive cannabinoid jurisdiction in the region – Hong Kong.”
The pop-up shops will run from November 13 through to the end of December 2020 at Lane Crawford’s ifc mall, Canton Road and Times Square locations. For more information about Pure Sunfarms, visit www.puresunfarms.com.
