Organigram Holdings Inc., a leading licensed producer of cannabis, is pleased to announce the relaunch of one of Canada’s best known cannabis brands, Trailblazer, exemplifying the Company’s commitment to keeping consumer insights at the heart of its brand and product development strategy. More than a year in the making, Trailblazer’s modernized brand identity and revitalized product lineup represent a significant opportunity to connect with a large and important consumer segment whose needs were previously unmet by the Organigram brand portfolio. Featuring THCV gummies, CBG infused pre-rolls and a high-potency 1×0.5g pre-roll, Trailblazer will re-enter the market with a range of differentiated offerings.
According to the Company’s segmentation research, the target audience for the new Trailblazer brand identity represents approximately $1.2B in total cannabis retail sales.1 One key differentiating factor for this segment is the prioritization of whole-plant wellness and the self-administered benefits of the cannabis plant for restorative needs such as relaxation as opposed to pure recreational product enjoyment. They also prefer high THC products and the presence of minor cannabinoids.
The new Trailblazer portfolio consists of three new products, with additional products expected to be launched in Organigram’s upcoming fiscal year:
- Cherry Comfort: Diamonds + Distillate Infused THC+CBG Pre-rolls
- 3 x 0.5g pre-rolls
- +30% THC; +5% CBG with a total cannabinoid potency of +35%
- Each half-gram cone is infused with THC + CBG distillate and THCA diamonds
- Zen Garden Grapefruit 2:1 THCV: THC Sugar-free Gummies
- 4 sugar-free gummies
- 5 mg of THCV and 2.5 mg THC per gummy
- THCV derived from whole flower grown in Moncton
- Made with natural flavours, THCV and THC distillate
- Dank Dreams: A Potent and Convenient Single Pre-roll
- 0.5g pre-roll
- Curated Indica flower
- High potency with 22-26% THC
“By understanding the unique preferences and aspirations of our Trailblazer target audience, we strived to create a deeply rewarding brand experience that fosters a sense of understanding, positivity, and empowerment. The brand positioning reflects the emotional aspirations of this consumer segment, reflecting a brand that is designed for a modern legal cannabis consumer. Trailblazer aims to create a positive and uplifting experience for its consumers, supporting them in their cannabis journey”, says Megan McCrae, Senior Vice President, Marketing and Communications at Organigram.
About Organigram Holdings Inc.
Organigram is focused on producing high-quality, cannabis for patients and adult recreational consumers, as well as developing international business partnerships to extend the Company’s global footprint. Organigram has also developed and acquired a portfolio of legal adult-use recreational cannabis brands, including Edison, Holy Mountain, Big Bag O’ Buds, SHRED, SHRED’ems, Monjour, Laurentian, Tremblant Cannabis and Trailblazer. Organigram operates facilities in Moncton, New Brunswick and Lac-Supérieur, Quebec, with a dedicated edibles manufacturing facility in Winnipeg, Manitoba. The Company is regulated by the Cannabis Act and the Cannabis Regulations (Canada).
