Organigram Launches HOLY MOUNTAIN to Further Support Its Strong Position in the Dried Flower and Hash Categories

Published: November 24, 2022

Organigram Launches HOLY MOUNTAIN to Further Support Its Strong Position in the Dried Flower and Hash Categories

Organigram Holdings Inc., a leading licensed producer of cannabis, is pleased to announce the launch of HOLY MOUNTAIN, the Company’s newest value brand featuring an initial lineup of dried flower strains and entering the market with value pressed hash. With the introduction of HOLY MOUNTAIN, Organigram will now offer value-priced flower in an expanded range of sizes, starting with 3.5g offerings at launch and additional sized formats expected soon after.

“The HOLY MOUNTAIN brand will feature iconic flower cultivars including MAC-1 and R*NTZ. Additionally, the 2g Pressed Hash Cube represents the newest hash product being produced at our Quebec-based hash facility located in the foothills of the Tremblant Mountain,” says Eric Williams Senior Director of Marketing at Organigram.

The first HOLY MOUNTAIN products to come to market are:

  • R*NTZ: Featuring fruit, berry and gas aromas, this renowned indica draws on its powerhouse Zkittlez and Gelato lineage and offers a THC range of 18-24%
  • MAC-1: MAC-1 buds pair 18-24% THC with citrus, diesel and spice aromas, and descend from a truly legendary lineage of Miracle 15 and Alien Cookies
  • PRESSED HASH: This 2g hash cube, crafted by the team known for Organigram-owned Tremblant Hash, features classic rich, spicy and herbal aromas and THC of 29-36%

Organigram is currently a leading licensed producer1 in the Canadian cannabis flower category with its two best-selling value brands, SHRED and Big Bag o’ Buds, which play specifically in the pre-milled and 28g whole flower categories, respectively. Consumers and retailers will now have access to Organigram’s high-quality, Moncton-grown whole flower in multiple sizes at an appealing price point.

“Organigram is well known for our commitment to listening closely to our consumers and developing brands and products that respond creatively to their diverse preferences,” says Beena Goldenberg, CEO Organigram. “Our goal is not to be everything to everyone, but rather to have high quality, imaginative products and brands that successfully appeal to, and engage, our targeted consumer segments.”

For more information about HOLY MOUNTAIN, visit holymountaincannabis.ca@holymountaincannabis on Instagram and follow @holymtncannabis on Twitter. Finally, Organigram has launched new value brand Wô Lá, which has the same value flower focus as HOLY MOUNTAIN but created specifically for the Quebec market. Both HOLY MOUNTAIN and Wô Lá are now available at select retailers across Canada.

About Organigram Holdings Inc.
Organigram is focused on producing high-quality, cannabis for patients and adult recreational consumers, as well as developing international business partnerships to extend the Company’s global footprint. Organigram has also developed and acquired a portfolio of legal adult-use recreational cannabis brands, including Edison, Big Bag O’ Buds, SHRED, SHRED’ems, Monjour, Laurentian, Tremblant Cannabis and Trailblazer. Organigram operates facilities in Moncton, New Brunswick and Lac-Supérieur, Quebec, with a dedicated edibles manufacturing facility in Winnipeg, Manitoba. The Company is regulated by the Cannabis Act and the Cannabis Regulations (Canada).