Inner Spirit Holdings Announces Launch of Spiritleaf Origins, a Private Label Brand of Cannabis Products Available through Cannabis Retail Stores

Published: January 22, 2021

Inner Spirit Holdings Announces Launch of Spiritleaf Origins, a Private Label Brand of Cannabis Products Available through Cannabis Retail Stores

Inner Spirit Holdings Ltd., a Canadian company that has established a national network of Spiritleaf cannabis retail stores, today announced the launch of Spiritleaf Origins, a private label brand of cannabis products expected to be offered initially through cannabis retail stores in AlbertaSaskatchewan and Ontario this spring.

“The Spiritleaf brand has built such a strong customer following with longstanding legacy customers as well as with new customers. Our guests have come to trust us for our product knowledge and expertise in helping them shop for the cannabis products that fit their needs,” said Darren Bondar, President and CEO of Inner Spirit. “The Origins private label collection is an extension of that expertise with a strong nod to the historic and cultural strains that underpin this new industry. We plan to curate many great products under the Origins name to deliver them through our stores, and we’re very proud to have collaborated with Zenabis on this initial offering.”

The initial products highlighted in the Origins program includes two specially selected strains available in various dried flower and pre-roll formats. The strains are being grown and packaged for Spiritleaf by Zenabis Global Inc., a Canadian licensed cultivator of quality recreational cannabis. Spiritleaf is also working with other premium cultivators in the industry to expand its private label collection with cannabis products such as vapes, beverages and edibles in future.

The Company’s store expansion program also continues to be active with a total of five Spiritleaf store openings projected for January. Stores were opened earlier this month in Hamilton (Downtown) and Toronto (Stock Yards). Additional store openings expected this month include Gander in Newfoundland and LabradorToronto (Cabbagetown), and Edmonton (Sherbrooke). The stores are franchised except for the Edmonton location which is corporate owned. Please visit www.spiritleaf.ca for further information on store openings, locations and operating hours.

The new Spiritleaf stores in Gander, Toronto and Edmonton will bring the number of locations to 73 across the country – the most cannabis stores being operated by any single brand retailer in Canada. The Company intends to open more than 30 stores this year and to be operating 100-plus Spiritleaf stores by year end. Additional Spiritleaf store locations to open in 2021 have been conditionally secured in AlbertaSaskatchewanManitobaOntario, and Newfoundland and LabradorManitoba represents a new market for Spiritleaf with four stores planned to open in Winnipeg. Many of the additional stores expected this year are in advanced stages of development and are ready to open once licensing and approvals are secured.

Due to the pandemic and with various restrictions in certain provinces, Spiritleaf stores are operating with enhanced customer service processes to ensure the safety of employees and customers. Spiritleaf’s Select & Collect service enables customers to pre-shop and order online prior to pick-up in store or curbside or via delivery where permitted. Customers can also connect with their local Spiritleaf store through The Collective customer benefits program to further streamline and individualize their shopping experience. The fast-growing and popular Collective program has over 195,000 members.

Inner Spirit Holdings Ltd. is a franchisor and operator of Spiritleaf recreational cannabis stores across Canada. The Spiritleaf network includes franchised and corporate locations, all operated with an entrepreneurial spirit and with the goal of creating deep and lasting ties within local communities.  Learn more at www.innerspiritholdings.com  and www.spiritleaf.ca.

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