HYTN Accelerates Sales Growth Through Atlantic Canada Distribution

Published: May 12, 2022

HYTN Accelerates Sales Growth Through Atlantic Canada Distribution

HYTN Innovations Inc. announce that its all-natural, sugar and calorie free, sparkling cannabis beverages are now available for sale in Nova Scotia, expanding the brand’s distribution across Canada to British Columbia, Alberta, Saskatchewan, Ontario and Quebec. This news follows the company’s February 22 news release announcing “Approval for the Sale of Cannabis to Provincially and Territorially Authorized Retailers”.

Nova Scotia represents significant incremental points of sale for HYTN products, which feature their proprietary Elevation Technology and are produced at the Company’s wholly-owned, purpose-built, cannabis processing facility in Kelowna, British Columbia.

“We’re excited to see the continued growth of HYTN products across Canada,” noted HYTN CEO, Elliot McKerr. Mr. McKerr added, “The Atlantic regions continue to demonstrate excellent cannabis adoption and per capita consumption rates. We’re thrilled for consumers to now have access to our rapid onset and great tasting cannabis beverages. Opening the market in Nova Scotia strengthens our market position and is expected to contribute to our stated goal of a 25% market penetration rate by the end of 2022.”

As of April 1, 2022, there are a reported 3,138 licensed cannabis retailers in Canada, with HYTN reporting distribution in over 520 licensed locations.

HYTN also notes that the Nova Scotia listings for its sparkling cannabis beverages were achieved at a time when the Nova Scotia Liquor Corporation (the “NSLC”) was actively evaluating listings within the beverage category. “This milestone is the result of our focus on crafting the highest quality, best-performing cannabis products,” noted Jason Broome, COO, HYTN. “Our Elevation Technology allows us to produce rapid and consistent effects, in a sugar- and sweetener- free formulation that tastes great. We believe the quality of our product sets us apart from the field and will allow us to continue to grow as the category becomes more competitive.”

A complete store list from NSLC can be found at www.mynslc.com, while customers can also search for existing HYTN retail locations by clicking ‘where to buy’ at www.hytn.life.

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