Greenway Greenhouse Cannabis Corporation, a federally licensed cultivator for the Canadian cannabis marketplace, welcomes the decision by the Alcohol and Gaming Commission of Ontario (“AGCO”) on inducements to create an additional exemption that will permit agreements between retailers and licensed producers for store brand products.
On February 8, 2022, the AGCO announced new rules related to inducements (“Updates to Cannabis Standards Clarify Inducement Rules”). Based on industry feedback, the AGCO amended the new rules on March 28, 2022 (“Update to Cannabis Standards Clarifies Inducement Rule”), to allow for the creation of white labels, private labels, private brands, and in-house/house brands. The new rules will take effect on June 30, 2022, as originally announced.
“Having worked through the pilot program previously developed by the AGCO, we are glad to hear that the correct decision was eventually made to allow these types of brand development deals,” said Jamie D’Alimonte, CEO of Greenway Greenhouse. “Forming these critical partnerships between growers and stores is essential to ensure the industry thrives, and that businesses flourish. This remains yet another pathway for Greenway Greenhouse cannabis to reach the market.”
“Any time there are new paths created to get our product to market, we are ecstatic,” said Carl Mastronardi, President of Greenway Greenhouse. “Working directly with retailers to develop products has been exciting, as they have a direct line into the minds and habits of the consumer. We want to make sure that we continue to put out top-quality products, and getting direct feedback from retailers is critical to ensure we keep making improvements.”
In May 2021, Ontario announced a “flow-through” program which will allow retailers to order products not stocked in the Ontario Cannabis Store (OCS) warehouse, including white label products produced through agreement between retailer and LP. The program was expected to launch in Q1 2022.
As well, Greenway Greenhouse is pleased to announce the promotion of Mr. Jacob de Jong to the position of Chief Administrative Officer (CAO) and Corporate Secretary, effective April 18th, 2022. Before starting his career in cannabis, Mr. de Jong previously worked for the Minister of Energy, the Government House Leader of Ontario and had been an advisor to the Premier of Ontario. Mr. de Jong spent years being a cannabis consultant working on regulatory and public affairs issues, before helping found and launch a cannabis company.
Mr. de Jong also has an extensive history working with and sitting on both boards and associations across Ontario, helping them reach strategic initiatives with a vigilant focus on organisation, ordered communication, and regulation.
“Jacob will be helping supervise the daily operations of Greenway, and helping guide the operations to meet our short and long term strategic initiatives,” said Darren Peddle, CFO of Greenway Greenhouse. “His extensive work in and around the cannabis industry as well as with boards and associations make us happy to have him joining our executive team as CAO and Corporate Secretary”
“At the same time, we want to thank Mr. Andrew Brown for serving as the company’s Corporate Secretary for the last year, as Mr. Brown has been a valuable and dedicated member of our team. We all wish him the best of luck in his future ventures.”
About Greenway
Greenway Greenhouse Cannabis Corporation is a federally licensed cultivator for the Canadian cannabis marketplace. Greenway is headquartered in Kingsville, Ontario, and leverages its agriculture and cannabis expertise in its aspiration to be a leading cannabis cultivator in Canada. More information can be found on Greenway.ca and updates can be followed on Instagram, Twitter, Facebook, and LinkedIn.
About the AGCO
The AGCO is a regulatory agency of the Government of Ontario with a governing board that reports to the Ministry of the Attorney General. The agency was established on February 23, 1998 under the Alcohol, Cannabis and Gaming Regulation and Public Protection Act, 1996. The AGCO is responsible for regulating the alcohol, gaming, horse racing and private cannabis retail sectors in Ontario in accordance with the principles of honesty and integrity, and in the public interest.
