Fire & Flower Reaches Milestone of 200,000 Spark Perks™ Members

Published: February 2, 2021

Fire & Flower Reaches Milestone of 200,000 Spark Perks™ Members

Fire & Flower Holdings Corp. Fire & Flower Holdings Corp. and its indirect wholly-owned subsidiary Hifyre™ Inc., announced the milestone achievement of 200,000 Spark Perks members across the Fire & Flower retail network. Members of the Spark Perks program receive exclusive benefits including: Fastlane “Click and Collect” checkout, curbside pickup, Rapid Delivery where permitted, special deals, member-only events and exclusive content. Spark Perks is free to join and no cannabis purchase is required to join the program.

“We now speak directly to 200,000 members and have the advantage of understanding and engaging the most valuable cannabis customers who reserve bigger basket sizes, spend more money per transaction and return more often than non-members,” said Trevor Fencott, Chief Executive Officer of Fire & Flower. “We have seen more than 30% growth in memberships quarter over quarter and with this large pool of information on our customer preferences, we can personalize the experience for each customer and evolve our merchandise and in-store service models which ultimately translates into stronger sales.”

On average, members who reserve products online through Fastlane spend 53% more than non-members in store and purchase 30% more products per transaction. Hifyre IQ is the leading retail-powered data and analytics platform within the cannabis industry, providing key insights to its subscribers including Canadian licensed producers, equity research analysts, consulting firms and investment banks.

“The Hifyre Digital Retail and Analytics Platform gives a significant competitive advantage and value proposition for Fire & Flower both in domestic and international markets,” shared Matthew Hollingshead, President of Hifyre. “As an innovative technology leader in this space, we look for ways to grow and differentiate how we participate with our supply partners in product development, testing and evaluation as part of their go-to-market strategies.”

Fire & Flower is the leader in adult-use cannabis retailing in Canada. Fire & Flower Holdings Corp., through wholly owned subsidiaries, owns and operates cannabis retail store licences in the provinces of AlbertaSaskatchewanManitobaOntario and the Yukon territory under the Fire & Flower, Friendly Stranger, Happy Dayz and HotBox brands.