Fire & Flower Announces Change to Its Executive Management Team

Published: November 1, 2021

Fire & Flower Announces Change to Its Executive Management Team

Fire & Flower Holdings Corp., a leading, technology-powered, adult-use cannabis retailer, today announced that Nadia Vattovaz is no longer with the company effective October 28, 2021.  Ms. Vattovaz’s duties will be assumed by members of Fire & Flower’s senior management team as the Company continues its transition to an asset-light, technology-focused model.

Ms. Vattovaz has been instrumental to the growth of the Company’s Canadian retail business, most recently serving as the Company’s Chief Operating Officer responsible for overseeing the Company’s real estate, construction, marketing, merchandising, distribution and retail operations functions.  Ms. Vattovaz previously held executive leadership roles with the Company as Executive Vice-President, Finance, Chief Financial Officer and Executive Vice-President, Operations.

“We thank Nadia for her dedication and contributions to Fire & Flower throughout its early stages of rapid growth,” said Trevor Fencott, President and CEO of Fire & Flower.  “Nadia’s retail and financial experience has been foundational in our development both as a public company and as a leading Canadian cannabis retailer.  The Company is well-positioned for its next phase of growth through technology-driven, highly scalable, asset-light opportunities to deliver regulated cannabis products to customers in Canada and internationally. The Board of Directors, management and staff of Fire & Flower wish Nadia the best in her future endeavours.”

About Fire & Flower 
Fire & Flower is a leading, technology-powered, adult-use cannabis retailer with more than 95 corporate-owned stores in its network. The Company leverages its wholly-owned technology development subsidiary, Hifyre Inc., to continually advance its proprietary retail operations model while also providing additional independent high-margin revenue streams. Fire & Flower guides consumers through the complex world of cannabis through education-focused, best-in-class retailing while the HifyreTM digital and analytics platform empowers retailers to optimize their connections with consumers. The Company’s leadership team combines extensive experience in the technology, cannabis and retail industries.

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