Decibel Cannabis Company Inc., a market leader in premium cannabis and extract manufactured products, is pleased to announce the launch of its new brand, Vox, and the introduction of its first product line, Vox Popz crushable extract pre-rolls. Vox Popz pre-rolls are expected to be available to order for licensed retailers in Alberta on June 23rd, in British Columbia the week of June 26th, in Saskatchewan the week of July 3rd, and in Ontario in Q4 2023.
“We are thrilled to introduce the Vox brand and the first ever crushable style pre-roll to the Canadian market with Vox Popz” said Warren Matzelle, Chief Marketing and Product Officer. “The launch of Vox Popz showcases the consumer-focused new, unique, and innovative pipeline Decibel has built and continues to execute against. Vox Popz crushable pre-rolls are just the beginning, and we have an exciting lineup of innovative products planned under the Vox brand.”
Each Vox Popz pre-roll is made from premium whole flower and a flavour-enhancing extract that can be ‘popped’ to deliver an extra burst of cannabis extract flavour. The initial launch of the Vox Popz line will come in four flavours:
- Vox Popz Frosted Kush Mintz 3×0.5g
- Vox Popz Grape Ice 3×0.5g
- Vox Popz Watermelon Punch 3×0.5g
- Vox Popz Mango OG 3×0.5g
The Vox brand promises to provide a range of ready-to-consume products, empowering consumers to customize their cannabis experiences to their individual preferences. Under the Vox brand, Decibel aims to offer customers unique, vivid experiences and approachable innovation.
About Decibel
Decibel is a consumer-focused cannabis company focused on delivering products that delight customers through a commitment to robust innovation and product quality. Leading brands General Admission, Qwest, and Vox are among its portfolio sold both across Canada and beginning to extend towards new countries to create a global footprint. Decibel operates a processing and manufacturing facility in Calgary, Alberta, and two cultivation facilities in Creston, British Columbia, and Battleford, Saskatchewan.
