Decibel Cannabis Company Inc., a premium cannabis producer, is pleased to provide an update on its recent Canadian recreational market share.
“Our market share growth continues to gain momentum, driven by the superior experiences that our brands and products offer to our customers, coupled with a focus on bringing new, unique and innovative products to market” said Paul Wilson, Chief Executive Officer of Decibel. “With a strong footing established early this year, we are confident in maintaining and accelerating this pace of growth, through additional product launches, entry into new markets, and operational efficiency gains acting as catalysts to drive shareholder value this year.”
Market Share Summary
|
Nov. 2021 |
Dec. 2021 |
Jan. 2022 |
|
|
Canada1 |
3.3% |
3.4% |
3.6% |
|
Major Markets1 |
4.0% |
4.2% |
4.3% |
|
Ontario1 |
3.1% |
3.1% |
3.2% |
Market Share in Decibel’s Major Markets1
- Record 4.3% recreational market share in January over 4.2% in December 2021
- #1 brand in premium flower & pre-roll sales with a 9.1% market share2
- #2 brand in concentrate sales with an 8.9% market share
- #2 brand in vape sales with a 12.8% market share
National Market Share1
- Decibel’s market share has grown from 3.4% to 3.6% over the same period
- #1 brand in premium flower & pre-roll sales with an 7.7% market share2
- #3 brand in concentrate sales with an 7.3% market share
- #2 brand in vape sales with a 12.6% market share
Ontario Market Share1
- Decibel’s market share has grown from 3.1% to 3.2% over the same period
- #3 brand in premium flower & pre-roll sales with a 7.4% market share2
- #8 brand in concentrate sales with a 4.1% market share
- #2 brand in vape sales with a 11.4% market share
Link to Decibel’s Investor Presentation
|
1 |
HiFyre Retail Analytics, Licensed Producer Sales over Time Nationally and in BC, AB, SK, ON, November 1, 2021 – January 31, 2022. Decibel’s Major Markets consist of BC, AB, SK, ON. |
|
2 |
HiFyre Retail Analytics, Premium flower and pre-roll market defined as flower products sold more than 20% above average selling price per gram. |
About Decibel
Decibel is uncompromising in the process and craftsmanship needed to deliver the highest quality cannabis products and retail experiences. Decibel has three operating production houses along with its wholly owned retail business, Prairie Records. The Qwest Estate in Creston, BC is a licensed and operating 26,000 square foot cultivation space which produces the widely championed, rare cultivar-focused brands Qwest and Qwest Reserve, which are sold in six provinces across Canada. Thunderchild Cultivation, is a licensed and operating 80,000 square foot indoor cultivation facility in Battleford, SK. The Plant, Decibel’s extraction facility, in Calgary, AB has 15,000 square feet of Health Canada licensed extraction and product development space. This production house will fuel the growth of our brands Qwest, Qwest Reserve, Blendcraft, and General Admission, into new and innovative product formats like concentrates, vapes, edibles and beyond.
