Canopy Growth Unveils New PRJ Line-Up

Published: July 28, 2021

Canopy Growth Unveils New PRJ Line-Up

Canopy Growth Corporation, a world-leading diversified cannabis, hemp, and cannabis device company, announced two new offerings with the launch of Tweed Quickies and Ace Valley Pinners. These products showcase the continued evolution of Canopy Growth’s pre-roll portfolio in line with consumer preference – providing Canadians with smaller joints in larger pack sizes of 8 or 10.  In time for summer socializing, this is the perfect way to enjoy and share cannabis in a group setting, without having to pass a single joint around.

Canopy Growth recently commissioned a study by Dig Insights that found that traditional 0.5 gram joints are too big for many consumers to enjoy in one sitting and take too long to consume, in addition to concerns around sharing in current times. Canopy Growth leveraged this insight to develop its first two product lines – Tweed Quickies in 0.35 gram and Ace Valley Pinners in 0.3 gram offerings –  with research indicating this was the optimal size for a quicker session that could be enjoyed on one’s own or within a group setting without the need to share (1).

“Knowing that people may not want to ‘puff, puff, pass’ again, these smaller pre-rolls designed for individual consumption will allow consumers to enjoy a pre-roll on their own or in a group setting,” said Kelly Olsen, Vice President of Global Flower Business at Canopy Growth. “We’re evolving the meaning of what it means to share a joint – the perfect format for social occasions – and taking another step forward in our mission to deliver flower products rooted in consumer insights, purchases and behaviours.”

The launch of Tweed Quickies marks the brand’s first new pre-roll offering in 2021, coupled with Ace Valley’s first product launch following its integration with Canopy Growth, with more ready-to-enjoy products expected to come to market over the coming months.

Tweed Quickies are evenly milled and machine rolled for a consistent burn, made with single-strain, whole flower, packed in a new, tapered cone shape that consumers prefer over cylinder shape joints (2). Containing ten 0.35 gram joints in two top-preforming varietals – Green Cush and Afghan Kush, Tweed Quickies are packaged in a reusable carrying case.  In tandem, Ace Valley Pinners are also now available in a pack of eight 0.3 gram joints in Kosher Kush (Indica), OG Melon (Sativa) and Great White Shark – the #1 CBD-dominant pre-roll in the category (3), marking Canopy Growth’s first premium large pack.

Tweed Quickies and Ace Valley Pinners are available for purchase nationally via legal recreational cannabis retail locations and ecommerce channels.

About Canopy Growth Corporation

Canopy Growth is a world-leading diversified cannabis and cannabinoid-based consumer product company, driven by a passion to improve lives, end prohibition, and strengthen communities by unleashing the full potential of cannabis. Leveraging consumer insights and innovation, we offer product varieties in high-quality dried flower, oil, softgel capsule, infused beverage, edible, and topical formats, as well as vaporizer devices by Canopy Growth and industry-leader Storz & Bickel. For more information visit www.canopygrowth.com.

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