Pure Sunfarms Corp., a leading producer in the Canadian cannabis market and wholly owned subsidiary of Village Farms International, Inc. (Nasdaq: VFF), introduces the next product in the evolution of cannabis, Hi-Def Pre-Rolls.
Building on its reputation for delivering the best-selling flower in Canada, Pure Sunfarms launched a first-of-its-kind pre-roll, featuring pure ground flower optimized for high potency, with THC content between 36-44% with no concentrates, infusions, or kief.
“Hi-Def Pre-Rolls are specifically designed to bring the experience of our pure BC bud into high definition without the concentrates – it’s just flower in its purest form,” said Orville Bovenschen, President of Pure Sunfarms. “Our talented R&D team has developed something completely new for consumers wanting a ready to smoke high-THC product. The flavour and finish are nothing like what’s in stores today. You’ll know when you’ve tried it, the proof is in the puff.”
Through expert cultivation and a deep understanding of cannabis plants, Pure Sunfarms has brought to life the full potential of its flower, redefining what’s possible in the non-concentrate flower category.
In 2023, consumer preferences shifted towards pre-rolls, capturing 31% of total sales (increasing 31% year-over-year).1 Pure Sunfarms currently holds two of the top five selling non-infused pre-roll products (Pink Kush and Pure Sunfarms’ Fraser Valley Weed Co – Big Red Pre-Rolls).2 The company expects its new Hi-Def Pre-Rolls to create a completely new offering within the pre-roll category.
Hi-Def Pre-Rolls are available in the Kush God cultivar, just in time for 4-20 in Alberta and BC, with other provinces to follow.
About Pure Sunfarms
Pure Sunfarms is a global leader in cultivation, operating one of the largest cannabis facilities in the world. With a focus on high-quality BC-grown cannabis, the company combines decades of agricultural and legacy experience with large-scale operational excellence in its state-of-the greenhouses located in Delta, British Columbia. Known as a top-selling brand of recreational dried flower across Canada, as well as a top licensed producer, Pure Sunfarms is renowned for producing popular cultivars like its Pink Kush. Pure Sunfarms products are currently available across Canada. The company also produces cannabis products for other licensed producers in Canada and maintains EU GMP certification for exports to medicinal markets internationally. www.puresunfarms.com
About Village Farms International
Village Farms leverages decades of experience as a large-scale, Controlled Environment Agriculture-based, vertically integrated supplier for high-value, high-growth plant-based Consumer Packaged Goods opportunities, with a strong foundation as a leading fresh produce supplier to grocery and large-format retailers throughout the U.S. and Canada, and new high-growth opportunities in the cannabis and CBD categories in North America, the Netherlands and selected markets internationally.
