ShinyBud Corp. announced the official launch of its ShinyBuddy Club customer loyalty program (the “Club”) across its network of 41 stores(1) in Ontario. The Club is a point-based loyalty system that allows members to earn a point for every dollar spent at any of the Company’s multi-banner locations. Loyalty points are redeemable for dollars towards future purchases from the Company’s wide range of award-winning Canadian cannabis products. Club members are also granted exclusive benefits and access to limited edition items, private events, and special giveaways. Through its special incentives, the Club is expected to improve the ShinyBud brand experience, strengthen customer loyalty, and drive product sales.
“Launching ShinyBud’s loyalty program is both an exciting milestone and a key business initiative for the Company,” said Kevin Reed, Chairman and Chief Executive Officer. “The Club allows us to engage customers, reward customer loyalty, and drive customer retention. In addition, we will be able to leverage the member purchase data to better understand our shoppers and their product preferences. Loyalty programs typically drive sales as members have bigger baskets and an increased frequency of customer visits.”
The no-cost Club also provides members with the opportunity to earn extra points for referrals and special events, such as birthdays and promotions. The proprietary consumer data collected through the loyalty platform will provide the Company with valuable insight into customer purchase decisions and targeted marketing channels to age-verified cannabis users. The loyalty platform will be powered by Alpine IQ, a best-in-class marketing, loyalty, and data analytics software system with a specialized focus on the cannabis industry and provincial promotion compliance.
Interested parties can join the ShinyBuddy Club and learn more about how to collect and redeem points at www.shinybud.com/loyalty or in store. Early bird members who join before May 1st, 2022 will receive 100 welcome bonus points.
Endnotes
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1) |
Includes 29 corporate stores and 12 licensed stores. ShinyBud does not realize material revenue or cash flows from licensed stores. |
About ShinyBud
ShinyBud Corp. is a multi-banner cannabis retailer with over 35 stores across Ontario – Canada’s largest cannabis market. The Company is on a mission to help people never settle, live fully by offering a wide range of carefully curated cannabis products and by creating a more diverse and accessible cannabis experience for adult consumers. ShinyBud’s board and management team has extensive retail operating experience, a key competitive differentiator in leading its growth strategy and franchising program. ShinyBud trades on the TSX Venture Exchange (TSXV) under the ticker symbol SNYB. For more information, please visit investors.shinybud.com.
