Zenabis Launches Zen Craft Grow: Program to Connect Micro-Cultivators to National Consumers

Published: March 20, 2019

Zenabis Launches Zen Craft Grow: Program to Connect Micro-Cultivators to National Consumers

Zenabis Global Inc. has signed its first exclusive, definitive supply agreement under its Zen Craft Grow program. This first Zen Craft Grow agreement is an exclusive supply agreement between Zenabis, as a standard processor, and a micro-cultivator in the final stages of receiving its license that will bring unique genetics and small-batch, artisanally grown cannabis to discerning adult-use consumers across Canada.

The Zen Craft Grow program reflects Zenabis’ ongoing commitment to offer consumers a range of unique and high-quality products. Through the Zen Craft Grow program, Zenabis provides its regulatory, compliance and quality control expertise to facilitate the licensing of small-scale craft growers, leverages its existing supply agreements with provincial liquor authorities, wholesalers and licensed retailers in nine Canadian jurisdictions, and provides consumers across the country with access to high-quality, compliant and quality assured cannabis products from passionate and committed micro-cultivators.

Zenabis will market these craft products under the Founders’ Reserve brand (www.foundersreserve.ca). This brand name reflects Zenabis’ desire to pay homage to the growers and advocates who played such a significant part in the establishment of the legal cannabis industry.

“As a licensed producer with a national distribution network for the adult use market, we are thrilled to bring the distinct and specialized products of licensed micro-cultivators to customers across Canada,” said Andrew Grieve, Chief Executive Officer of Zenabis.

Sean Alston, Director of Zen Craft Grow for Zenabis, added, “With roughly 20 years experience in related markets, it is a pleasure to be involved with this program that sees the “founders” of our industry partner with Zenabis to create long-lasting relationships, enabling them to continue their craft in a legal and compliant manner. The feedback I have had from the growers involved in the program is that Zenabis’ support and dedication throughout the licensing process has been unbelievable and allows them to concentrate on what they do best, which is grow high-quality product.”

Zenabis’ Zen Craft Grow program will continue to pursue relationships with additional micro-cultivators across the country, with the ambition of bringing more diverse genetics and products to the wider Canadian adult-use market. Founders’ Reserve adds another brand to Zenabis’ product offerings, joining the premium Namaste line, and the company’s core Zenabis medical products. Zenabis intends to further expand its brand offerings as facility expansion and licensing continues.

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