The Valens Company Joins Cannabis Council of Canada, the National Organization of Canada's Licensed Producers

Published: June 11, 2021

The Valens Company Joins Cannabis Council of Canada, the National Organization of Canada's Licensed Producers

The Valens Company Inc., an manufacturer of cannabis products, today announced that it has joined the Cannabis Council of Canada (“C3”) – the national membership organization representing cannabis producers and processors licensed under the Cannabis Act. C3’s mission is to advocate for and support the development, growth and integrity of Canada’s legal cannabis industry.

Alongside other leading federal licensees and C3 affiliate members, Valens looks forward to contributing to a variety of initiatives geared toward shaping the growth of the legal cannabis industry and its commitment to protecting public health and safety. This includes working with all levels of government on policy development and regulatory reform related to responsible consumer education and marketing; sustainable recycling and environmental stewardship; and effective provincial distribution programs.

Valens expects to participate in C3’s established caucuses and committees, including those working on vape product safety standards and the taxation of cannabis vaping products. As a participant in C3’s Sustainability Caucus, and in partnership with leading Canadian e-recycling provider Quantum Lifecycle Partners, Valens also expects to play a role in expanding C3’s national vape recycling program, helping consumers dispose of vape hardware through cannabis retail locations across AlbertaBritish Columbia, and Ontario.

“C3 shares the same passion for bringing the benefits of regulated and legal cannabis to Canadians as we do, and we have long admired their efforts to create and uphold the highest standards for the industry,” said Tyler Robson, Chief Executive Officer, Co-Founder and Chair of The Valens Company. “We look forward to working alongside our peers and sector leaders to influence and contribute to some of the most pressing matters facing Canada’s legal cannabis industry.”

C3 brings together licensed cultivators and licensed processors from across Canada and leads their advocacy and regulatory efforts in support of a trusted, sustainable, and socially responsible legal cannabis industry. C3’s current efforts are focused on the legal industry’s ability to create jobs, growth and progress, through the elimination of the excise tax on medical cannabis, reform of the cannabis beverage equivalency formula, and expungement of criminal records for minor cannabis convictions amongst other initiatives.

“Valens is an established cannabis industry leader whose commitment to product safety and innovation are making an important contribution to the success of Canada’s legal cannabis industry,” said George Smitherman, President & CEO of C3. “Their experience, expertise and industry relationships are welcome assets in support of C3’s ongoing advocacy and regulatory efforts.”

For more information on C3 and its advocacy efforts, please visit

About The Valens Company
The Valens Company is a leading manufacturer of cannabis products with a mission to bring the benefits of cannabis to the world. The Company provides proprietary cannabis processing services across five core technologies, in addition to best-in-class product development, formulation and manufacturing of cannabis consumer packaged goods. Discover more on The Valens Company and its subsidiaries at

About Cannabis Council of Canada
The Cannabis Council of Canada is the national organization of Canada’s licensed cannabis producers and processors of cannabis. C3’s mission is to promote industry standards and support development, growth, and integrity of the regulated cannabis industry.

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