TGOD Signs Agreement with Acosta Canada for Dedicated Sales Force Representation to Drive Increased Market Penetration

Published: November 5, 2021

TGOD Signs Agreement with Acosta Canada for Dedicated Sales Force Representation to Drive Increased Market Penetration

The Green Organic Dutchman Holdings Ltd., a leading producer of premium certified organically grown cannabis, has entered into a definitive agreement with Acosta Canada Corp for exclusive and dedicated sales representation of TGOD’s adult recreational cannabis brands in key provinces across Canada.

The Company made the strategic decision to move away from a syndicated sales model in order to enable scaled growth with a dedicated sales force through greater product education, market penetration and distribution for its TGOD™, Highly Dutch Organic™ and Ripple™ brand portfolios in the key markets of British ColumbiaAlbertaSaskatchewanManitobaOntario and Newfoundland.

“With dedicated sales representation in key markets, we are confident that we will see stronger product distribution at the retail level, enabling greater focus, control, and flexibility for increasing awareness, imparting product knowledge and budtender training, and influencing consumer sales transactions with our retail channel partners” commented Gayle Duncan, TGOD’s Chief Growth Officer. “Acosta is a proven sales resource behind the most recognized leading brands which they represent to top retailers across Canada and the U.S. By leveraging their significant expertise in recruiting, training, and managing a dedicated force, we will optimize our engagement with retail budtenders and store managers, provide increased sales, merchandising and marketing support, and simply bring better value to them with minimal disruption to their operations,” added Duncan.

TGOD also added a Regional Manager role for Quebec and Atlantic Canada to its team and named a Regional Manager in Calgary to support its presence in Western Canada.

“Acosta is thrilled to leverage our retail expertise and best-in-class systems and processes through our partnership with TGOD,” said Bill Ivany, President of Acosta Canada. “TGOD and Acosta’s shared values and focus on delivering growth make this new partnership an exciting one for delivering unified value to TGOD’s industry partners through our dedicated team of TGOD representatives. We look forward to growing with TGOD in Canada and beyond in the coming years.”

TGOD’s product portfolio offers a wide array of categories, strains, potency, and formats. With the recent launches of Organic Sugar Bush Sativa and Organic Maple Kush Indica Flowers, Highly Dutch Marrakech Gold Blond Hash, and rapid-dissolving Ripple Quicksticks, the company continues to expand its portfolio to address the diverse needs and preferences of consumers who seek high-quality cannabis products and who appreciate TGOD’s approach to organic cultivation, sustainability, and transparency.

About The Green Organic Dutchman Holdings Ltd.
The Green Organic Dutchman Holdings Ltd. is a premium certified organically grown cannabis company focused on the health and wellness market. Its organic cannabis is cultivated in living soil, as nature intended. The Company is committed to cultivating a better tomorrow by producing its products responsibly, with less waste and impact on the environment. Its Canadian facilities have been built to LEED certification standards and its products are sold in recyclable packaging.  In Canada, TGOD sells dried flower and oil, and recently launched a series of next–generation cannabis products such as hash, vapes, organic teas and dissolvable powders. For more information on The Green Organic Dutchman Holdings Ltd., please visit www.tgod.ca.

About Acosta
Acosta is an integrated sales and marketing services provider that enables consumer packaged goods brands and retailers to win in the modern marketplace by delivering progressive solutions and exceptional service. With more than 90 years of experience, Acosta understands evolving consumer needs and helps its clients and customers stay a step ahead, fueling their accelerated performance. For more information, please visit www.acosta.com

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