Spark Perks Launches in Circle K Co-Located Store in Greater Toronto Area

Published: September 30, 2022

Spark Perks Launches in Circle K Co-Located Store in Greater Toronto Area

Fire & Flower Holdings Corp., a leading cannabis consumer retail and technology platform announced today that in collaboration with its strategic partner, Alimentation Couche-Tard Inc. (“ACT”), that Spark Perks™ members can now experience a new fast and convenient way of shopping for cannabis in the Greater Toronto Area through Circle K’s new co-located store in the Brampton market.

The co-located store is located directly adjacent to the Circle K at 1990 Steeles Avenue West, Brampton, Ontario. This easily accessible location showcases a convenience cannabis store model and expands on the many products and services offered by the adjacent Circle K store including fuel, car wash, food, snacks and convenience items.

“This convenience-based shopping model is a major step change in the industry and provides a competitive advantage for both Fire & Flower and Circle K in the transformation of the cannabis consumer shopping experience,” said Stéphane Trudel, Chief Executive Officer of Fire & Flower. “Fire & Flower anticipates reaching a total of 10 Circle K co-located stores operating using its technology and brands within the next twelve months. The opening of this store in the GTA demonstrates our progress towards this goal and builds upon the two pilot stores that are already open and operating in Alberta.”

Spark PerksTM members and Circle K customers are served in a fast, convenient, and personal way leveraging the Hifyre™ digital retail platform licensed to Circle K which powers every customer interaction in the store and online shopping at fireandflower.com, with quick and easy pickup at the store. Spark PerksTM members receive exclusive benefits including member pricing on top selling products both in store and online.

ACT and Fire & Flower have an existing Master Franchise Agreement (“MFA”) in several provinces to operate Fire & Flower branded cannabis stores co-located with Circle K stores and use the Hifyre™ digital retail platform.

About Fire & Flower
Fire & Flower is a cannabis consumer retail and technology platform with more than 90 corporate-owned stores in its network. The Company leverages its wholly-owned technology development subsidiary, Hifyre Inc., to continually advance its proprietary retail operations model while also providing additional independent high-margin revenue streams. To learn more about Fire & Flower, visit www.fireandflower.com.