Pure Global Cannabis Inc. Announces Key Branding and Corporate Development Hires

Published: July 17, 2018

Pure Global Cannabis Inc. Announces Key Branding and Corporate Development Hires

Pure Global Cannabis Inc. appointed Rachel Colic and Stephen Pynn to the Company’s Senior Management Team. As VP Brand Strategy, Ms. Colic will be responsible for leading the Company’s strategic marketing endeavours including positioning for the PURE family of brands in both the medical and adult-use markets. As VP Corporate Development, Mr. Pynn will assume responsibility for PURE’s corporate strategic objectives and investor communications.

“We are extremely pleased to welcome both Rachel and Stephen to the Pure Global team,” said Malay Panchal, President & CEO of Pure Global. “They are both integral parts of PURE’s strategic vision to become the most trusted global cannabis brand while expanding our quality investor base.”

Ms. Colic joins the Company with over 15 years of success in the B2B and B2C marketing spheres. Rachel is a frequent writer and speaker on strategic branding, and noted advocate on using cannabis as a medicine. Rachel is the co-host of The High Friends Podcast™, a show focused on women and their love of cannabis; and a mentor and advisor for Leaf Forward, Canada’s first cannabis business-accelerator program. Prior to joining the Company, Rachel spent four years working exclusively in the cannabis space with Licensed Producers, ancillary service companies and startups in the both the US and Canada.

“I’m thrilled to be joining the PURE family. Their focus on putting patients first and setting the global standard for cannabis medicine is inspiring, and I’m grateful to lend my expertise to their mission,” said Ms. Colic. “The calibre of leadership within this team blew me away from the first time we met, and I’m confident the Company is poised to make significant impacts in the Canadian cannabis markets and beyond.”

Mr. Pynn brings a significant amount of Capital Markets, Corporate Finance and cannabis experience to Pure Global. Stephen joins the Company from PI Financial Corp., an independent investment bank where he was an integral member of the Capital Markets team. Stephen’s focus was primarily on the cannabis sector, having been involved in numerous financings and public offerings. Prior to that, Stephen worked at CIBC World Markets from 2007 to 2017 specializing in North American equities. Stephen holds a B.Comm (Hons.) degree from the Memorial University of Newfoundland.

“We are entering a remarkable new era both domestically and internationally as we shed the stigmas of the past and embrace the possibilities of cannabis. As the world begins to recognize the tremendous benefits of medical cannabis, Pure Global will be there, developing world-class formulations for our patients and value for our investors.”

In addition to Ms. Colic and Mr. Pynn, the Pure Global team is comprised of seasoned pharma-industry experts including Chairman Dr. Chandra Panchal, PhD, whose distinguished resume includes Director for MaRS Innovation, Senior Scientist at John Labatt Ltd., and Chairman, President & CEO at Procyon Biopharma Inc., and VP of Production & Master Grower Nader Gheshlaghi, PhD, a world-renowned specialist in plant genetics and commercial-scale indoor and greenhouse horticulture.

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