Pure Global Cannabis Announces Hire of Three Senior Team Members

Published: November 1, 2018

Pure Global Cannabis Announces Hire of Three Senior Team Members

Pure Global Cannabis Inc., an integrated, growth-oriented life sciences cannabis company, through its subsidiary PureSinse Inc., has made three new hires to help with company’s operations and the production of expanded PureSinse offerings: Sandra Couto as Clinical Affairs Lead, Cheryl Pim as Director of New Product Development, and Joseph Choi as Controller.

Sandra, Cheryl, and Joseph will serve as integral members of the senior leadership team. Their skills and expertise will become vital to the operations and further development of the company’s initiatives and products.

Pure Global’s new Clinical Affairs Lead, Sandra Couto, has been a driving force in the Canadian pharmaceutical sector for more than twenty years. Couto, a trained pharmacist, has held senior positions at University Health Network, Schering Plough, Janssen Ortho, Solvay, Wyeth Ayerst, and Dupont, having worked in product management, sales, clinical trials, and stakeholder relations. She will drive the clinical and scientific objectives of Pure Global’s investigational and medical partnership programs. Sandra will also build a cross-functional clinical portfolio of relationships internally and with external partners.

Cheryl Pim joins Pure Global as the Director of New Product Development. She is an award-winning senior marketing and sales leader, product developer, and strategic planner having held senior positions for Abbott, Janssen-Ortho, Allergan, and Astellas. Cheryl will lead and coordinate the design, launch and management of a range of pharmaceutical, cosmetic, and health and wellness products. She will use her experience in product design and marketing to create unique products in categories where Pure Global can take a leadership position.

Joseph Choi brings a strong background in finance to the role of Controller at Pure Global. He has more than five years’ experience as a financial professional in the cannabis industry. In his position, Choi will report to the Chief Financial Officer, add strategic vision, and be instrumental in deploying comprehensive and scalable corporate accounting and financial management systems. Joseph has experience working with publicly traded licensed producers of cannabis and will ensure timely and accurate accounting and preparation of financial reports across all business units.

“I am thrilled to be adding such talented individuals to our high-caliber team and adding significant bandwidth to our clinical and product development capabilities,” said Malay Panchal, CEO of Pure Global. “This will enhance and expedite Pure Global’s ability to deploy a range of pharmaceutical, nutraceutical, and health & wellness products to meet the needs of the Canadian and growing international markets.”