Province Brands of Canada Announces Caribbean Distribution Deal with Ayre Resorts

Published: December 11, 2018

Province Brands of Canada Announces Caribbean Distribution Deal with Ayre Resorts

Province Brands of Canada, the Canadian company developing the world’s first beers brewed from the cannabis plant, including non-alcoholic beers which intoxicate using THC and other phytocannabinoids, and Cambridge Bay Imperial Pilsner, a 7% ABV imperial pilsner brewed from hemp in place of barley, has signed a Memorandum of Understanding (MOU) for the Caribbean distribution of its products with Ayre Resorts, a new collection of five-star properties opening its first resort in Antigua in 2021.

Under the MOU, Ayre Resorts will have the right to distribute products in jurisdictions where the sale of such products is permitted by all relevant federal and local laws. To the extent that such products are to be imported, Ayre Resorts must also demonstrate that export is allowed by the exporting country, and that any such shipment does not violate international law. At present, only Cambridge Bay, Province Brands of Canada’s 7% ABV imperial pilsner brewed from hemp in place of barley, would qualify for distribution under these restrictions. Should various Caribbean countries change their laws in the future, Ayre Resorts will also be entitled to distribute Province Brands of Canada’s non-alcoholic beers brewed from cannabis which intoxicate using THC and other phytocannabinoids in such countries.

The agreement provides Ayre Resorts with exclusive Caribbean distribution rights to all beverage and food products commercialized or developed by Province Brands of Canada. Ayre’s rights under this agreement are not limited to distributing only Province Brands’ products in their resorts, but it is the intention of the parties that Province Brands’ beers will be prominently featured in all Ayre Resorts properties.

“It’s very rare for a beer brand at this early stage in the life cycle to have an opportunity like this,” said Rob Kevwitch, Phd., Province Brands of Canada’s Master Brewer. “To be selected for international distribution at this time is a testament to the quality, uniqueness and flavour of our beers, and something the team here at Province Brands can be proud of. We’ve put two years of hard work into developing the process and technology by which to create the world’s first beers brewed from hemp and brewed from marijuana. There were some nights when even I thought we would never get this to work, but now folks in the Tropic of Cancer will be able to order a premium Canadian beer named after a town in the Arctic Circle.”