Newstrike Announces Joint Venture with Neal Brothers to Develop and Market Innovative Cannabis Edibles

Published: November 28, 2018

Newstrike Announces Joint Venture with Neal Brothers to Develop and Market Innovative Cannabis Edibles

Newstrike Brands Ltd. has entered into an agreement, as of today’s date, with Peter Neal and Chris Neal and their company, Neal Brothers Inc. to create a co-branded specialty food products company to develop, market and sell cannabis edibles.

“We are bringing together two established brands and combining our respective strengths in a venture focused on the cannabis edibles sector. The Neal Brothers are innovators with a proven track record of creating a premium brand of products. Through their distribution business, they have also discovered and built several premium brands in the Canadian retail marketplace. We will apply our combined expertise to deliver leading-edge edible cannabis products that will both delight consumers and create shareholder value,” said Jay Wilgar, CEO of Newstrike. “Our goal is to become the most trusted consumer focused brand in the Cannabis sector. Through our joint venture with Neal Brothers, we will engage in vast consumer insights, as well as in-house R&D to create real products that will stand the test of time in the consumer packaged goods (CPG) space.”

“We are thrilled to partner with Newstrike,” said Peter Neal. “Bringing together our combined brand and product development capabilities under one roof, coupled with our respective experience in the cannabis and food sectors, creates a powerful combination. Our goal is to continue to develop high quality products based on consumer desires and we see tremendous opportunity to come up with innovative and exciting products. We are approaching this product segment with an open mind and can’t wait to start developing premium edible cannabis products and to share our creations with customers in the very near future.”

The joint venture partners will conceive and develop innovative edible cannabis products at Newstrike’s fully-licensed Niagara operations, where an in-house research and development facility is being constructed. Product development and future product brand names will be based on consumer data and insights.