New Book, ‘>100g/sqft: The New Cultivation Standard’ Reveals Secrets to Greater Yields, Lower Costs

Published: June 26, 2024

New Book, ‘>100g/sqft: The New Cultivation Standard’ Reveals Secrets to Greater Yields, Lower Costs

In their comprehensive new book, >100g/sqft:The New Cultivation Standard,” experienced growers Chris O’Ferrell and Luca Boldrini explore the intricacies of commercial cannabis cultivation, with a focus on best practices that aim to achieve yields greater than 100 grams per square foot. The days of $3,000 wholesale pounds are now a distant memory. As legalization continues to spread across the United States, competition has greatly increased and costs have skyrocketed. The industry’s margins are razor thin – and ongoing regulatory costs, taxation and other factors continue to eat away at profits. The book is available now at

“As growers working in large facilities, both Luca and I have seen a lot of change over the past 10 years,” said Chris O’Ferrell, who currently leads cultivation at Nevada’s Deep Roots Harvest. “The rapid pace of technology has created amazing opportunities to develop innovative cultivation processes that vastly improve quality, yield and overall costs. We wanted to update the conventional wisdom with a book that shares the latest insights on how to achieve these outcomes, which have never been more critical for success.”

Featuring hand-drawn illustrations and beautiful, high-resolution photography, >100g/sqft:The New Cultivation Standard” makes complex concepts accessible while providing insights on maintaining profitability, prioritizing quality and genetics, and adapting to market fluctuations – crucial elements for anyone working in the field. Established growers or aspiring cultivators looking to refine their techniques will find that “>100g/sqft:The New Cultivation Standard” offers the knowledge and tools needed to excel in the competitive arena of commercial cannabis. In addition, the book’s stunning visuals and wonky attention to detail will provide inspiration for experienced cultivators and home hobbyists alike. Highlights from the book include:

  • Detailed breakdowns of the indoor cultivation process, including the latest technology and techniques.
  • A blend of stunning hand-drawn illustrations and high-resolution photography detailing every aspect of the cultivation process and outcomes.
  • Exhaustive resource glossaries on critical nutrients, common pests and pathogens, cannabis terpenes and cultivation tools.
  • Invaluable insights into the science of successful cultivation, focusing on quality, genetics, and profitability in a fluctuating market.

“If a cultivation site isn’t currently profitable at $1,000 per pound of indoor flower, and is not producing a gram of cannabis for less than $1 per gram, it will most likely be navigating major profitability concerns within the next five years,” said Luca Boldrini, who has led cultivation at CuraleafStandard Wellness and other companies. “The need to produce greater yields of high-quality cannabis at a lower cost has never been more critical, and those goals are attainable using the cultivation strategies we outline in the book.”

As the compliant industry has matured and expanded, economic stressors have put increasing pressure on cannabis cultivation. >100g/sqft:The New Cultivation Standard” provides an indispensable resource, meticulously detailing the intricate balance between quality, yield and cost in today’s volatile market. For more information or to purchase “>100g/sqft:The New Cultivation Standard,” visit

About >100g/sqft: The New Cultivation Standard
Step into the realm of high-yield cultivation with “>100g/sqft:The New Cultivation Standard.” This unparalleled guide, authored by industry veterans Chris O’Ferrell and Luca Boldrini, is a comprehensive gateway to mastering commercial cannabis cultivation. With more than two decades of combined experience, the authors peel back the curtain on the science of growth, offering precise insights and methodologies to cultivate cannabis like a professional. Enhanced with vivid hand-drawn illustrations and high-resolution photography, the guide dives deep into the nuances of successful cultivation and emerges as an indispensable and informative resource for commercial cultivators and home hobbyists alike. For more information, visit