Mars Wrigley Takes Legal Action Against the Use of its Trademarks to Market and Sell THC-infused edibles

Published: May 5, 2021

Mars Wrigley Takes Legal Action Against the Use of its Trademarks to Market and Sell THC-infused edibles

Mars Wrigley took legal action today in both Canada and the United States to send the illicit cannabis industry a strong signal to stop illegally using the company’s brands and products. The lawsuit is intended to stop the illegal and dangerous misuse of its world-famous trademarks in the marketing and sale of THC-infused edibles, which closely resemble Mars Wrigley’s genuine products such as SKITTLES® and STARBURST®. Mars Wrigley does not manufacture or sell any products containing THC.

Like other consumer packaged goods brands, Mars Wrigley brands are being used without authorization to create fake THC packaging that is sold empty and then filled with THC-infused candies to illegally market and sell THC products that look substantially like genuine candies. An additional lawsuit was filed in the U.S. against a company selling a marijuana strain and related products under the name Zkittlez, bearing an extreme likeness to a Mars Wrigley brand.

Mars Wrigley strongly condemns the use of popular candy brands in the marketing and sale of THC products, which violates the Canadian Cannabis Act and is illegal in Canada. The use of Mars Wrigley’s brands in this manner is unauthorized, inappropriate and must cease, especially to protect children from mistakenly ingesting these unlawful THC products.

In August 2020, Health Canada issued an advisory following several cases of serious harm resulting in hospitalization after children have accidentally consumed illegal edible cannabis products. Mars Wrigley’s legal actions in Canada and the U.S. are a testament to its commitment to stop the distribution of these harmful THC products.

About Mars, Incorporated
With $40 billion in annual sales, we produce some of the world’s best-loved brands including DOVE®, EXTRA®, M&M’s®, MILKY WAY®, SNICKERS®, TWIX®, ORBIT®, PEDIGREE®ROYAL CANIN®, SKITTLES®, BEN’S ORIGINAL™, WHISKAS®, COCOAVIA®, and 5™; and take care of half of the world’s pets through our pet health services AniCura, Banfield Pet Hospitals™, BluePearl®, Linnaeus, Pet Partners™, and VCA™.

We know we can only be truly successful if our partners and the communities in which we operate prosper as well. The Mars Five Principles – Quality, Responsibility, Mutuality, Efficiency and Freedom – inspire our Associates to take action every day to help create a world tomorrow in which the planet, its people and pets can thrive. For more information about Mars, please visit www.mars.com.

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