Lift & Co. Introduces the World's First Rewards Program for Federally Regulated Recreational Cannabis

Published: September 26, 2018

Lift & Co. Introduces the World's First Rewards Program for Federally Regulated Recreational Cannabis

Lift & Co. Corp. reveals details of its new Lift & Co. Rewards program, revamped for Canada’s recreational cannabis marketplace. Beginning October 17, 2018, Canadians who choose to use cannabis can share their experiences at Lift.co in the form of product reviews; Lift & Co. Rewards offers points in exchange for these reviews, which can be redeemed for a suite of gift cards for products and services, including iTunes, Starbucks, Amazon, and Indigo. Lift & Co. Rewards members can also look forward to contests and giveaways exclusive to Rewards members, which will be introduced in the coming months.

“Lift & Co. reviews are the lifeblood of our product selection platform, and we’re thrilled to unveil our new Rewards program for Canadian cannabis consumers,” said Matei Olaru, CEO of Lift & Co. “Our aim is to build the most comprehensive product discovery platform of regulated cannabis products in Canada. Lift & Co. Rewards encourages participation towards this goal through a wide array of incentives, while providing brands with much-needed product differentiation in a highly restricted market.”

Lift & Co. Rewards is simple: beginning October 17, adult Canadians* can register at lift.co/rewards and provide reviews for recreational and medical cannabis products. Products are evaluated across a wide range of criteria, including product effects, duration of effects, preferred method of consumption, and more. Consumers are rewarded for their reviews with points, which can be redeemed through a self-serve dashboard on the Company’s website. Expanding beyond Rewards’ existing roster of long-term partners such as Tweed, MedReleaf, Hydropothecary, CannTrust, Aphria and Emblem, the newly launched Rewards program will allow Lift & Co. registered users to earn points by reviewing any product from any licensed producer in the market.

In coming months, Lift & Co. will further offer Rewards members exclusive access to additional incentives, including discounts for Lift & Co.’s leading tradeshows, the Lift & Co. Expos, as well as contests and giveaways. Full details on Lift & Co. Rewards, including the points system and redemption, are available now at rewards.lift.co.