Lift & Co. Corp. announced a licensing agreement with Think AHLOT Corporation that will see Lift & Co.’s Canadian Cannabis Awards brand showcased in an upcoming limited-edition AHLOT Cannabis Collections: Canadian Cannabis Awards Winners. This adult-use product will house five winning strains from the 2018 Canadian Cannabis Awards—taking place November 29, 2018—in an engaging cannabis multi-pack product. This deal marks an evolution of Lift & Co.’s brand strategy, leveraging the Canadian Cannabis Awards to empower consumers to make better informed purchases.
“Building on the branding value of the CCAs, we’re thrilled to now offer winning licensed producers another unique way to differentiate their products, and speak to consumers,” said Matei Olaru, CEO, Lift & Co. “With an innovative partner like AHLOT, we are bringing product excellence into the hands of adult Canadians and differentiating winning products at the point-of-sale.”
Greg Pantelic, Founder & CEO of AHLOT added, “The CCAs bring together the best of the industry, so as a curation brand, we saw a unique opportunity that aligned perfectly with our vision for the AHLOT Cannabis Collections™. We’re proud to bring another industry-first to market, one that will showcase award-winning licensed producers and strains, creating a premium and inspiring experience for Canadian cannabis consumers.”
The AHLOT Cannabis Collections™: Canadian Cannabis Awards Winners will feature five one-gram samples of 2018 CCA-winning cannabis strains. Additional details for the release and retail distribution of the AHLOT CCAs Pack will be announced at a future date, following the awards gala this November.
Now in its fifth year, the CCAs are the gold-standard for excellence in the Canadian cannabis industry, providing winning brands and companies an important and unique point of distinction for consumers. A total of 47 awards will be handed out at the annual gala on Thursday, November 29, 2018 at The Carlu in downtown Toronto, hosted this year by one of Canada’s most notable talents, Rick Campanelli. Public voting for select awards, including for the cannabis strain categories, is open now until October 26, 2018.
More information on the gala and the full list of awards and nominees can be found at canadiancannabisawards.com.
AHLOT recently announced their inaugural Cannabis Collections™, featuring five different one-gram samples from five different Canadian licensed producers, the first legal product of its kind in the world. Details about the AHLOT Cannabis Collections: Discovery Series Vol. 1™ can be found at ahlot.com/cannabiscollections.