Liberty Leaf Enters Canadian Retail Space with Launch of 'Signature Cannabis'

Published: July 24, 2018

Liberty Leaf Enters Canadian Retail Space with Launch of 'Signature Cannabis'

Liberty Leaf Holdings Ltd. announcee the launch of its cannabis retail division. Signature Cannabis Retail Ltd. is the retail channel and a wholly-owned subsidiary of Liberty Leaf, with an operational network slated to include flagship stores, as well as corporate-owned satellite stores, partner operations and online dealer-support networks.

Starting in B.C., the plan is to serve as many communities across Canada as possible. The corporate-owned flagship stores would each range in size from approximately 1,500-2,500 square feet, while partner locations would each be approximately 500-1,000 square feet. The enterprise is intended to capitalize on the legalization of recreational cannabis across the country. Canadians spent an estimated $5.7 billion on cannabis last year, according to Statistics Canada.

“Once in a generation, an opportunity this remarkable presents itself,” said Will Rascan, President & CEO of Liberty Leaf.

The launch of Signature Cannabis serves as the next phase of Liberty Leaf’s vertically integrated seed-to-sale business model and operation.

“Between our Just Kush [cultivation] and North Road [distribution], and our active partnerships with companies such as ESEV [CBD pet research] and BLOX Labs [Blockchain software solutions], this new Signature Cannabis retail operation is yet another piece of our strategic vertical business model. We are very excited to be launching this new retail brand,” Rascan explained.

Initiatives currently underway include finalizing the retail business strategy, hiring a seasoned Operations Manager and securing multiple retail locations.

“Signature Cannabis retail stores are a brand representing far more than simply a purveyor of high-quality cannabis products,” Rascan said. “The brand is the reflection of our highest values, which appeal to the aspirations and preferences of our customers.”