LAB THEORY™ by Rubicon Organics™ Launches Live Resin, THCA Diamonds and Caviar

Published: January 7, 2021

LAB THEORY™ by Rubicon Organics™ Launches Live Resin, THCA Diamonds and Caviar
LAB THEORY™ is a premium cannabis extracts brand by Rubicon Organics Inc. and the first to introduce cannabis 2.0 products. Leveraging Rubicon OrganicsTM longstanding expertise in cultivating sustainable and super-premium FVOPA organic certified cannabis, LAB THEORY™ combines superb cannabis with proprietary hydrocarbon extraction methods. Following the flagship organic flower brand Simply Bare™ Organic, LAB THEORY™ will launch through select licensed retailers in British Columbia from today, with five strains offered in live resin, THCA diamonds and caviar formats.

LAB THEORY™’s philosophy of “Flower in Full Colour” grants autonomy to its premium flower, encouraging it to gravitate to the extracts that express it best. The plant is nourished in living soil, with a controlled end-to-end process that produces rich aromas and a smooth dabbing experience, with zero additives, fillers or artificial flavours.

Offering high-potency concentrates ranging from 70 to 95 percent THC content, LAB THEORY™ extracts are available in half-gram (0.5g) SKUs, with one gram (1g) SKUs to follow. Customers in British Columbia can choose from a variety of strains, including PJP#8, Banana OG, Sour CKS, Sour Secret Strawberry and Tangie CKS.

“We pride ourselves in developing outstanding products and delivering a premium experience,” said Jesse McConnell, Chief Executive Officer, Rubicon OrganicsTM. “Our end-to-end control, from sustainable and additive-free cultivation to proprietary hydrocarbon extraction methods, results in rich terpene profiles, essential for high-quality products. Cannabis connoisseurs seeking clean concentrates abundant in aroma and extraordinary in experience won’t want to miss our LAB THEORY™ range of products.”

LAB THEORY™ is the second brand by Rubicon OrganicsTM, and the first to launch premium cannabis extracts offering Canadians highly-potent, clean and terpene-rich live resin, THCA diamonds and caviar. With LAB THEORY™’s philosophy of “Flower in Full Colour”, attention to detail is present in every step of its end-to-end process. Carefully selected single strain, super-premium flower cultivated in living soil is fresh frozen within minutes, then processed using proprietary hydrocarbon extraction methods. The concentrates are unmatched in fragrance, appearance and experience, fit for a connoisseur. For more information, visit https://labtheory.com/ and @labtheorycom.

Rubicon Organics Inc. is becoming the global brand leader in organic cannabis products. Through its wholly-owned subsidiary Rubicon Holdings Corp, a licensed producer, the Company cultivates and sells organic certified, sustainably grown, super-premium cannabis from its state-of-the-art hybrid greenhouse located in Delta, BC, Canada. Rubicon OrganicsTM is focused on achieving industry-leading profitability through the development of brands and cannabis 2.0 products, including its flagship super-premium brand Simply BareTM Organic.

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