Koios Introduces First Flavour in New Line of Reformulated Drinks

Published: July 26, 2018

Koios Introduces First Flavour in New Line of Reformulated Drinks

Koios Beverage Corp.  announced that the first flavour of its new and improved line of functional cognitive enhancing beverages, Pear Guava, is now available for purchase.

Customers in both Canada and the United States can order the drink online from the company’s website. It is also available for purchase through Koios’s large distribution network, which includes retailers such as SportLife Distribution, Max Muscle, and soon-to-be available through Amazon online.

The new formula enhances Koios’s proprietary blend of nootropics by adding super foods such as Lion’s Mane Mushroom, a powerful ingredient recognized for enhancing brain function, which Whole Foods recently listed as a trending ingredient in its annual functional ingredients guide.

“We have created the first drink of its kind,” said CEO Chris Miller, who founded the company in part because of his own personal experience with a mental-health disorder, ADHD. The Global Brain Health market is expected to grow by a CAGR of 20 per cent to $11.6 billion by 2024, and we are excited to be innovating in the space and creating products that consumers are looking for.

“This product has taken more than four years of trial and error to ensure efficacy, and to perfect the flavour,” Miller added. “Combining those two elements is incredibly difficult and we are confident with this new line that we have delivered a product that not only tastes great, but that has incredible health benefits to the end user.”

Pear Guava is the first of the new flavours to be rolled out. It will soon be joined by Peach Mango, Blood Orange, Apricot Vanilla and Berry Genius. That will bring the product choice to five brain-healthy beverages now in production. Consumers may also purchase Koios powder that packs three times the active ingredients of the drinks per serving. The enhanced ingredients and nootropics include L-Theanine, an amino acid that has calming effects on the brain. The only caffeine used in the formula is organic, derived from Green Tea.

Koios has worked with the best food scientists in the U.S. to develop its proprietary drink formula, shown to stimulate short-term cognitive function as well as build stronger memory function over the long term. Koios uses an emulsified MCT oil as part of its proprietary blend. For that reason, the MCT oil in Koios products is better absorbed by the body. The MCT oil, instead of being metabolized through the digestion process like other fats, is taken straight to the liver where it acts in a way very similar to carbohydrates, providing instant and well sustained energy.

Koios, which began trading on the Canadian Stock Exchange at the end of April, is a leader in the exploding functional beverage market. This industry is exploding thanks to a new generation of health-conscious consumers who are demanding healthy and nutritious beverage choices in response to North America’s growing obesity epidemic.

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