IGNITE International Brands, Ltd., a consumer packaged goods brand, is pleased to announce that it has entered into a national distribution agreement with Radicle Medical Marijuana Inc., a white label producer of craft cannabis. Radicle operates a 40,000 square foot hydroponic facility, focused on producing small batch, high quality cannabis and brings an established distribution network that will help ensure IGNITE products continue to be accessible to all Canadian consumers.
“A partnership with Radicle is a strategic move that brings like-minded, industry leading experts together to form a collaboration that will solidify IGNITE’s position in the Canadian Cannabis market,” said Gene Bernaudo, Global Head of Cannabis at IGNITE. “Curating premium craft cannabis and delivering consistent products are goals IGNITE shares with Radicle and are defining characteristics of the IGNITE brand. Our goal is to bring IGNITE’s product portfolio to the next level by working with Radicle, utilizing their expertise to research and develop genetics that will be exclusive to IGNITE in Canada.”
IGNITE is a global consumer brand, operating in the premium product segment of the market. Founded by Dan Bilzerian, the Company’s ‘quality‐first’ approach is fundamental to the brand and its products.
Founded in Hamilton, Ontario in 2014 Radicle Cannabis Inc. is a licenced producer under the Cannabis Act. The company received its cultivation license in 2017, and its sales license in 2018. The company has positioned itself as a premium white label producer and is working with the biggest and best cannabis brands in the world. For more information, visit www.radiclecannabis.ca
