HEXO Corp. announced its partnership with REQ, a leader in digital marketing and brand reputation. As U.S. Agency of Record, REQ will assist HEXO as it continues to expand its footprint in the U.S. and ramps up to support the growth initiatives of Truss CBD USA, its joint venture with Molson Coors, and for potential non-beverage CPG partners with whom the Company is in ongoing discussions.
“REQ has become well-known for working with some of the world’s most-recognized brands and companies, and we are thrilled to join forces with their award-winning team to help accelerate the growth of our Powered by HEXO® technology and other U.S.-based market opportunities,” said HEXO CEO and co-founder Sébastien St-Louis.
REQ will evaluate HEXO’s brand presence on- and offline in the U.S. market and evolve the Powered by HEXO® brand in preparation for an exciting period of expansion and growth. This engagement continues REQ’s long history of defining, connecting, and protecting the world’s most forward-thinking and innovative brands.
“We have built our reputation around owning what’s next and are proud to partner with HEXO, who sits at the nexus of technology and innovation in a market that they are helping to shape,” said REQ CEO & founder Tripp Donnelly. “We are looking forward to supporting HEXO as it grows its US operations and brand.”
HEXO Corp is an award-winning consumer packaged goods cannabis company that creates and distributes innovative products to serve the global cannabis market. The Company serves the Canadian adult-use markets under its HEXO, HEXO Plus, Up, Original Stash, and Bake Sale brands and the medical market under HEXO medical cannabis. For more information, please visit hexocorp.com.
A leading digital marketing and brand management company, REQ outpaces changes in today’s rapidly evolving media landscape by bringing reputation, advocacy, brand, and business results to new heights. For more information, visit req.co.