FIGR Inc. Adds to Bench Strength and Appoints New President

Published: December 10, 2018

FIGR Inc. Adds to Bench Strength and Appoints New President

FIGR Inc., a vertically-integrated legal Canadian cannabis company and a wholly-owned indirect subsidiary of Pyxus International, Inc., announced the appointment of Harvey Carroll, Canadian marketing and communications veteran, as President of the company.

“The legalization of cannabis in Canada for adult recreational use is a game changer and I’m thrilled to be joining FIGR at such an exciting time,” said Carroll. “Over the course of my career I’ve had the opportunity to lead and significantly grow organizations in a variety of industries, including alcohol and communications. I am looking forward to applying that discipline and expertise to FIGR as we accelerate our growth and carve out our space in this rapidly evolving category.”

Carroll brings over 25 years of experience in the alcohol beverage, food, and media and communications industries to the FIGR leadership team. He was a founding member of the Oland Specialty Beer Company (OSBC), a Labatt funded start-up dedicated to incubating and growing specialty beer brands. OSBC led the charge on the national launch of Alexander Keith’s IPA, taking it from a local Nova Scotian brand to the No. 1 domestic specialty brand in Canada, and transformed Stella Artois’s position in Canada from a niche specialty product to the No. 1 selling import draught brand. As Vice President of Marketing for Labatt North America, he was responsible for the strategic direction and oversight of the entire Labatt portfolio of brands in both Canada and the United States.

Most recently, Carroll was CEO of Canadian operations for IPG Mediabrands, where he doubled the firm’s staff to over 500 employees and transformed the business into a true market leader, while also significantly improving the profitability of the agency group. Prior to his time at IPG Mediabrands, Carroll was President of Grip Limited, where he led an aggressive three-year transformation strategy, evolving Grip from a small boutique agency to Canada’s largest, fully-integrated, independent (partner-owned) communications agency.

“What differentiates FIGR from other brands in the marketplace is what attracted me to the company. Its use of SENTRI track-and-trace technology offers consumers what they need: knowledge of and confidence in what they are consuming,” said Carroll. “I am excited to elevate this technology, partnered with the company’s agronomic expertise and 10-step growing process, to continually develop our innovation pipeline.”