Dixie Brands Inc. has announced that its wholly owned subsidiary Aceso Wellness, LLC. is expanding its line-up of hemp-infused wellness products. Aceso is launching a line of dissolvable drink tablets and entering the topicals category with a new balm. The products include cannabidiol (CBD) as well as other natural ingredients to promote specific health and wellness benefits.
“Aceso already offers the only hemp-infused drink mix on the market, and now our customers will have the choice of consumption in dissolvable tablets,” said Kurt Forstmann, General Manager, Aceso. “One of our roles as innovators in this space is to educate consumers about the restorative powers of hemp and other plants. We believe our CBD products can help bring people’s systems back into balance, and we are looking forward to bringing even more exciting new formulations to market this year.”
Aceso expects its product innovations to have broad consumer appeal in the CBD-infused products market which is projected to grow rapidly in the United States. Estimates of market size range from $6 billion by 2020 (source: Hemp Business Journal) to $20 billion by 2022 (source: Brightfield Group). On a global basis, the broader herbal supplement market is estimated at $35 billion in 2018 (source: Nutrition Business Journal).
The new Fizz tablets dissolve quickly in a glass of water, adding effervescence and flavor. Available in compact and discrete single-dose formats, the tablets will be offered in three varieties:
- Calm Fizz Tabs™ combine the calming properties of lavender, grapefruit and passionflower extracts with full-spectrum hemp oil to help people de-stress.
- Soothe Fizz Tabs™ mix turmeric and bromelain with full-spectrum hemp oil to help ease everyday aches and pains and reduce soreness from your latest workout.
- Wellness Fizz Tabs™ are a blend of vitamins, full-spectrum hemp oil and capsaicin to promote energy, wellness and mood stability.
Soothe Balm® is a topical cream designed to soothe tired muscles after a hard workout. Formulated with broad spectrum hemp oil and lobelia, Soothe Balm hydrates, revitalizes and can be used for everyday aches and pains.
Aceso is among the few companies to offer CBD products in water-soluble form. Cannabinoids occur naturally as oils, and sophisticated emulsification techniques are required to make them fully dissolvable. Aceso built upon the intellectual property of parent company Dixie Brands to develop these proprietary emulsion capabilities. In addition to making products more appealing, water-based formulas enhance bio-availability, uptake and impact.
“People who may have turned to pharmaceuticals in the past are increasingly looking for natural alternatives in their wellness regimens,” said Hilal Tabsh, Aceso’s VP of Marketing and Distribution. “The move towards full legalization of hemp in the U.S. is helping to increase acceptance of CBD products by both consumers and retailers. In 2019 we expect to significantly grow our presence in retail locations such as natural specialty stores and conventional stores, to complement our existing e-commerce platform.”
The dissolvable tablets and balm, which will be available for purchase in early April at www.myaceso.com, are the first of several CBD-infused product innovations Aceso is planning this year. The innovation pipeline includes a transdermal patch and an energy product for serious athletes. All products are based on natural ingredients that pair plant science with food science to create healthy, highly targeted formulations.