Dixie Brands Inc., one of the cannabis industry’s leading consumer packaged goods companies, has announced the hiring of two new marketing executives. Andrew Floor joins as Vice President of Marketing, Dixie Brands, and Hilal Tabsh joins as Vice President of Marketing and Distribution, Aceso Wellness.
“We are very pleased to welcome two individuals with the depth and breadth of skills that Hilal and Andrew bring to Dixie,” said Chuck Smith, President and CEO, Dixie Brands. “Both are accomplished sales and marketing executives whose experience with leading brands like Red Bull and Wild Turkey aligns directly with our goal of becoming the leading CPG company in the cannabis space. Our aggressive expansion plans include a focus on building consumer awareness and growing our distribution networks, and our new marketing leaders will play a vital role in those efforts. We have been very impressed with the quality of candidates who are interested in joining Dixie as we continue to build out our executive team to support our global growth plans.”
Andrew Floor – Vice President of Marketing, Dixie Brands
Andrew Floor will lead the branding, marketing and portfolio expansion of the regulated THC product company. This includes all Dixie-branded products, the sub-brands Synergy, Mindset and Dr. Stash, as well as all new brands to be built and acquired under the THC umbrella. Dixie currently offers THC-infused products in four U.S. states with a fully-funded business plan to more than double that footprint in 2019.
Mr. Floor has extensive experience in the regulated alcohol industry, building leading brands through digital and consumer marketing. Most recently he was VP Brand and Digital Marketing at Treasury Wine Estates where he led integrated campaigns that spanned traditional and eCommerce channels. Previously he was VP Marketing at Campari America’s Dark Spirits division, where he was instrumental in accelerating sales growth and consumer awareness of the Wild Turkey franchise. Mr. Floor also gained international experience through 10 years of sales and marketing roles in the United Kingdom and Australia.
Hilal Tabsh – Vice President of Marketing & Distribution, Aceso Wellness
Hilal Tabsh will lead the branding, marketing, portfolio expansion and development of global distribution channels for Aceso Wellness, Dixie’s leading hemp-derived cannabidiol (CBD) human dietary supplement company. The CBD wellness industry is expected to continue to experience rapid growth, enhanced by the legalization of hemp under the 2018 Farm Bill.
Mr. Tabsh is a CPG sales and marketing executive with significant experience in the U.S. and globally. As EVP at Limitless Beverage, he helped establish the sales and marketing functions for the start-up company focused on unique drink platforms such as cold brewed coffee, matcha green tea and lightly caffeinated sparkling water. Mr. Tabsh previously spent more than 15 years at Red Bull, initially based in Dubai, U.A.E. with management roles spanning the Middle East, Africa and Pacific regions. He was subsequently head of sales and marketing at Red Bull North America, where he managed and grew a broad distribution network across 16 states and led a team of more than 50 professionals.