Decibel Announces Strategic Partnership to Bring US Brand Dabstract, and Exclusive Product Formulations to Canada

Published: July 8, 2021

Decibel Announces Strategic Partnership to Bring US Brand Dabstract, and Exclusive Product Formulations to Canada

Decibel Cannabis Company Inc., a premium cannabis producer, announced that it entered into a strategic partnership with Union Cannabis Group (UCG). Under the strategic partnership, Decibel has gained access to unique product formulations and intellectual property for the manufacturing of vapes and concentrates. This partnership allows Decibel to acquire the exclusive right to produce these distinct product formulations for its existing brands, as well as, to manufacture and distribute UCG’s branded products under the Dabstract brand.

“Decibel is committed to continuously raising the bar when it comes to product quality and innovation in the cannabis industry” said Paul Wilson, Chief Executive Officer of Decibel. “This strategic partnership bolsters our product development pipeline in the high growth vape and concentrate product categories while strengthening our brand portfolio by bringing the renowned Dabstract brand to the Canadian marketplace.”

“UCG is proud to partner with Decibel, an organization that shares a steadfast commitment to authentic craft cannabis, product innovation and building strong brands in the cannabis industry” said Sushanta Parikh, Chief Executive Officer of UCG. “We look forward to helping Decibel grow the concentrate and vape categories in Canada with our manufacturing expertise and Dabstract brand.”


  • Expanded Decibel brand portfolio with the addition of Dabstract, a leading premium concentrate and vape brand
  • Proprietary product formulations for vapes and concentrates being brought to Canada on an exclusive basis
  • Bolsters Decibel’s product pipeline of offerings that carry the high standard of quality Decibel products are known for

Link to Decibel’s Investor Presentation

About Decibel
Decibel is uncompromising in the process and craftsmanship needed to deliver the highest quality cannabis products and retail experiences. Decibel has three operating production houses along with its wholly owned retail business, Prairie Records. The Qwest Estate in Creston, BC is a licensed and operating 26,000 square foot cultivation space which produces the widely championed, rare cultivar-focused brands Qwest and Qwest Reserve, which are sold in six provinces across Canada.