CannaRoyalty Corp. d/b/a Origin House, a leading North American cannabis products and brands company, announced that it has registered “Origin House” as a business name and will begin to conduct business under the Origin House name effective immediately. At market open on October 23, 2018, the Company’s ticker symbol will change from “CRZ” to “OH” on the Canadian Securities Exchange.
The Origin House corporate identity embodies the Company’s strategy to be the preeminent global house of cannabis brands. The new corporate logo visually represents this ‘house’, comprised of the union of Origin House’s core components (the triangles) by a stylized cannabis leaf (the white space). The Company has unveiled an updated investor presentation and fact sheet as part of this new identity, which are available on its new website, originhouse.com.
Marc Lustig, Chairman and CEO of Origin House commented, “I couldn’t be more excited by what we’re building at Origin House. While many public cannabis companies are now attempting to build brands by putting logos on packages, we have already supported the growth of 50+ brand partners. While most other companies have been staking flags across the globe in constrained markets with limited economics or brand building capability, we’ve been operating for years in the largest and most dynamic market in the world, staking flags in what we see as the most valuable real estate out there – consumer mindshare. And now, with the launch of Origin House, we are officially signaling our intention to leverage that mindshare globally.”
Afzal Hasan, President and General Counsel of Origin House added, “Our strategy is being implemented in three overlapping phases. Phase I of our business – to build the cornerstone for the ‘Origin House’ of promising global cannabis brands in California, is well underway. We have an active pipeline of accretive development activities in motion to support the growth of our brand partners, and therefore us. Phase II, with the goal of internalizing the best of the best brands, began with FloraCal and will ramp up as our brand partners grow. In Phase III, we are taking these brands, consumer tested in California, and scaling them in other jurisdictions to become a true global cannabis consumer brands company. We’ve officially begun this process in Canada, through the Company’s proposed acquisition of 180 Smoke. And we intend to expand intelligently, in each regulated cannabis jurisdiction as it becomes viable for the sale of branded products, until we cover the globe.”