Today award-winning cannabis retail brand Superette opens Sip ‘N’ Smoke, a first of its kind “express” cannabis retail concept located in Toronto’s Trinity-Bellwoods park. Once again completely reimagining the existing cannabis retail experience, Superette’s Sip ‘N’ Smoke is a 690 sq. ft. kiosk serving only pre-rolls and infused beverages that are meant to be enjoyed at the park. Superette Bellwoods’ walk-up location and cafeteria-style shopping experience pushes the boundaries to demonstrate true innovation in customer journey, product curation, and retail principles for an easy-access, smaller-footprint cannabis shop.
Superette Bellwoods’ parkside grab-n-go express concept takes inspiration from European outdoor kiosks known as Trinkhalle, along with classic corner and convenience stores. Sip ‘N’ Smoke features all the hallmarks of Superette’s nostalgic retail environments, featuring a sunny colour palette and old-school white and yellow checkerboard tile floor as a tribute to beloved convenience store brands. The first dispensary to have an intentionally narrow product focus, Bellwoods Sip ‘N’ Smoke exclusively sells a curated selection of ready-to-consume pre-rolls and beverages. Staying true to the convenience store concept, Sip ‘N’ Smoke does not have a menu. Instead, customers pick up a tray and head down the line – inspired by the easy flow of a cafeteria – shopping with their eyes while guided by a budtender. In addition to the hyper-focused cannabis product offering, customers can pick up other park-ready lifestyle items including portable speakers, blankets, bottle openers and totes from Superette’s cult-followed product line to enjoy in the park.
“We’re thrilled to finally be opening our doors in one of the most iconic spots in the city, despite the steady influx of cannabis shops in the neighbourhood. It was important for Superette to show up in a way that is uniquely ourselves. Welcome to Sip ‘N’ Smoke, the perfect parkside shop,” said Mimi Lam, Chief Executive Officer.
Since its inception, Superette’s award winning design stands out in an increasingly saturated market by incorporating hyperlocal elements and building connections with their local community. Superette Bellwoods’ Super Slots machine and their signature Munchie Phone, which for Bellwoods is a direct line to beloved neighbouring Lambo’s Deli, all round out Sip ‘N Smoke’s quintessential Superette retail experience. For the next two weeks, Superette has created a limited edition special with Lambo’s to serve a “Superette Super Stack” Sandwich to satisfy all your post-visit cravings. Bellwoods’ Sip ‘N’ Smoke marks the first of the brand’s new innovative retail concepts, which include upcoming locations at Toronto’s Stackt Market featuring Superette’s new SuperMarket concept, as well as an upcoming Superette SnackBar, SuperStop and more.
Superette Sip ‘N’ Smoke is located at 994 Dundas St W Toronto, ON and is open Mon-Wed 10AM-9PM, Thur-Sat 10AM-10PM, Sun 11AM-8PM.
Since launching in 2019 Superette has made quick waves in the industry opening 5 shops, winning multiple awards for their brand identity and store design, and turning traditional cannabis retail on its head. Superette is French for mini supermarket and all of their shops pay homage to similarly familiar and nostalgic retail environments from diners, delis and bodegas, to flower shops, candy stores and subway newsstands.