Canadian Media Icon Rick Campanelli to host the Canadian Cannabis Awards in November

Published: October 8, 2018

Canadian Media Icon Rick Campanelli to host the Canadian Cannabis Awards in November

Lift & Co. Corp. announced that the 2018 Canadian Cannabis Awards, the gold standard for excellence in Canada’s cannabis sector, will be hosted by one of the country’s most beloved and recognizable personalities – and seasoned authority on Canada’s top talent – Rick Campanelli.

After nearly ten loyal years at MuchMusic, Campanelli joined the revered Entertainment Tonight brand with the launch of ET Canada into the Canadian marketplace. Co-hosting the program, he offered the inside scoop on the latest celebrity gossip, current affairs, and pop culture trends.

“I never thought I’d be up on stage handing out cannabis awards! But, we are embarking on a marked shift in Canadian culture, and I’m proud to be a part of an event where we’ll celebrate the homegrown talent leading a new era of industry and influence in our country.”

Just one month following federal legalization, a total of 47 awards recognizing excellence in Canadian cannabis will be handed out at the annual CCAs gala on Thursday, November 29, 2018 at The Carlu in downtown Toronto. The CCAs are composed of voter-driven categories, judged categories selected by a panel of industry experts, and a select number of awards determined by Lift & Co. Twenty-four awards will be determined by Canadians. The 280 nominees in the voter-driven categories have been announced, and public voting is now open until October 26, 2018.

“As the first CCAs following legalization, this year’s winners will come away with essential brand differentiation in the Canadian cannabis market,” said Matei Olaru, CEO, Lift & Co. “We look forward to continuing to recognize the talent and leaders who have elevated the industry, as well as look ahead to the brands and products that will undoubtedly be at the forefront of the burgeoning recreational market.”

Lift & Co. has modernized this year’s awards with 10 new categories that will provide enhanced distinction among licensed producers, cannabis accessories, and the people and companies who are leading the way in Canada’s cannabis market. The new categories in 2018 include: “Woman in Weed – Trailblazer”, “Top Reviewed Product of the Year”, “Top Reviewed Licensed Producer of the Year”; and new voter-driven categories of “Top Balanced Flower” and “Top Balanced Oil” (cannabis products with less than 1:2 or 2:1 ratio of THC to CBD), “Top Rolling Papers”, “Top Grinder”, “Top Pipe”, “Top Bong”, and “Top Cannabis YouTuber.”