Canadian Cannabis Retailer Fire & Flower Appoints Rob Cherry as Vice President, General Merchandise Manager

Published: February 25, 2019

Canadian Cannabis Retailer Fire & Flower Appoints Rob Cherry as Vice President, General Merchandise Manager

Fire & Flower Holdings Corp. announced the appointment of Rob Cherry as Vice President, General Merchandise Manager and Head Merchant. In this role, Rob will lead Fire & Flower’s purchasing and merchandising departments. Rob brings to Fire & Flower exceptional experience from a career with many of the best known retail brands in the country including Walmart, Target and Giant Tiger. He understands the business needs of operating in a highly competitive sector and is a strong addition to Fire & Flower as the Company expands to new jurisdictions. He will support Fire & Flower as the Company continues to propel its reputation for curating a best-in-class experience for cannabis consumers.

“Fire & Flower will be expanding to many new communities in 2019,” says Trevor Fencott, Fire & Flower’s Chief Executive Officer. “Rob’s strong experience merchandising with large retailers is a great fit for our growing business bringing expertly curated products and an education-based customer experience to Canadians.”

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