Aurora Cannabis and MedReleaf Confirm Supply Agreements with Ontario Cannabis Stores

Published: August 21, 2018

Aurora Cannabis and MedReleaf Confirm Supply Agreements with Ontario Cannabis Stores

Aurora Cannabis Inc. confirmed it, and its wholly-owned subsidiary MedReleaf, have entered into supply agreements with the Ontario Cannabis Stores, a key market in the Company’s adult consumer use strategy. When government-run online sales commence on October 17, Aurora and MedReleaf will supply a broad range of dried flower and higher margin products, such as pre-rolls, oils and capsules.

“We are proud of the strong relationships we have built with provinces across the country. Our supply agreements with the Ontario Cannabis Stores are evidence of our commitment to working closely with them to deliver the products consumers want to buy, including those under the Aurora brand, San Raphael ’71 and AltaVie.” said Terry Booth, Aurora CEO. “With a population of more than 14 million people, Ontario is the largest adult consumer use market in Canada. Being a supplier to this market though the Aurora and MedReleaf brands provides us with a strong presence that positions us well to generate growth and build further brand recognition. We look forward to making our high-quality products available to the Ontario market, and to initiating a meaningful educational conversation about our products and the appropriate use of them.”

Aurora, through its strategic investment in Alcanna (formerly Liquor Stores NA), the Edmonton, Alberta-based beverage alcohol retailer with approximately 230 retail outlets in Western Canada and Alaska, will establish a leading brand of cannabis retail outlets, as soon as government regulations permit. In preparing for the roll-out of a retail network, the companies have entered into an agreement governing the branding and operational aspects of the new cannabis stores.

Alcanna will reimagine the customer retail experience with fully immersive, state-of-the-art stores that offer an inviting and educational brand experience. Highly trained Category Specialists will engage new and experienced customers with superior product knowledge and socially responsible advice.

Aurora, its wholly owned subsidiaries and strategic partners have four production facilities and 29 patient education and counselling rooms in the province, making it one of the largest employers in the cannabis industry, in Ontario, with more than 400 employees. Regarded by many as the employer of choice in the global cannabis space, the Company expects to grow this number exponentially as it prepares to enter the private adult consumer use market in Ontario with its trusted and experienced retail partners.