Alimentation Couche-Tard Inc. has entered into a multi-year agreement with Canopy Growth Corporation.Subsequent to this newly formed strategic partnership, and pending the results of a public-consultation process, Couche-Tard is excited to announce it has entered into a trademark license agreement with one of the winners of the Alcohol and Gaming Commission of Ontario’s (the “AGCO”) Expression of Interest Application Lottery, who will operate a “Tweed” branded retail store in London, Ontario once the process is complete. The lottery winner will have full ownership and control over the London store.
Through this partnership, Alimentation Couche-Tard is aiming to lean on Canopy Growth’s cannabis expertise and leverage its experience with other age-restricted products to focus on the safe, responsible and lawful sale of cannabis, consistent with the legislation enacted by the federal and provincial governments. As two Canadian-made and globally-positioned companies, the London location will serve as an important entry to market that could lead to future international opportunities.
“Alimentation Couche-Tard is excited about taking a leadership role in the development of cannabis retailing excellence in this major Canadian market. We believe the Ontario Cannabis Store and private retailers will co-exist under a tightly regulated framework with common goals to protect public health and safety,” added Brian Hannasch.
TWEED RETAIL-BRAND: EDUCATION CENTRIC
Canopy Growth’s Tweed brand, with brick and mortar locations currently in Saskatchewan, Manitoba, and Newfoundland and Labrador, is widely known across Canada as a trusted cannabis source with a deep understanding of how to best educate consumers on each of their unique cannabis needs. Tweed has exemplified an unparalleled commitment to quality, customer service, and an education-based sales experience in each of its retail stores.
“We are proud to be working with a leading global company like Alimentation Couche-Tard to advise and assist in bringing a trusted cannabis brand to the people of London, Ontario. Our brand is synonymous with having informed staff who can help consumers find the right option for them, whether they are a new or an experienced consumer,” says Mark Zekulin, President and Co-CEO of Canopy Growth.
STORE TO OPEN IN APRIL 2019
Located at 1025 Wellington Road in London, the licensed Tweed store is expected to open in April 2019 and will carry softgels, oils, and dried flower products along with a selection of accessories that will allow customers to choose their own preferred way to consume cannabis, safely and responsibly.