Aleafia Health Inc. announced the launch of its everyday cannabis brand Divvy, tailored to frequent cannabis consumers who are both price and quality conscious.
“Led by our experienced growers, Aleafia Health has developed a long track record of cultivating high quality cannabis. But it’s only now through our expanded production footprint that we are producing quality dried flower at scale,” said Aleafia Health CEO Geoffrey Benic. “We continue our entrance into the adult-use market in a meaningful way with our Sunday Market brand family, targeting our key competitive advantages. With Divvy, the proposition for frequent cannabis consumers is based on quality, price point, and a product that is environmentally sustainable, both in its cultivation and packaging.”
Divvy launches in adult-use markets with five new dried flower and pre-roll SKUs, including three different 12 x 0.35g pre-roll multipacks which feature premium, reusable tin packaging. Throughout 2021, the Company expects to add to the Divvy portfolio with larger quantity line extensions, new cultivars, and new, non-flower formats. The new brand portfolio benefits from Aleafia Health’s low-cost cannabis cultivation advantage.
Together, pre-rolls and dried flower represented 70 per cent of total legal cannabis sales during the three months ended December 31, 2020, according to data from the Ontario Cannabis Store. Shipments of Divvy products have been completed to provincial adult-use wholesalers. Divvy is the second new brand launched under the Sunday Market brand family, each targeting a specific consumer segment and featuring its own roster of cannabis products.
Aleafia Health is a vertically integrated and federally licensed Canadian cannabis company offering cannabis health and wellness services and products in Canada and with sales and operations in Australia and Germany. The Company operates medical clinics, education centres and production facilities for the production and sale of cannabis.