Village Farms International's Pure Sunfarms Launches Branded Gummies

Published: February 5, 2021

Village Farms International's Pure Sunfarms Launches Branded Gummies

Village Farms International, Inc. announced its wholly owned subsidiary, Pure Sunfarms, unveiled its first cannabis-infused edible products, Pure Sunfarms Real Fruit Gummies.  A selection of Pure Sunfarms Real Fruit Gummies are expected to be launched in British Columbia next week, with the full range of flavours and potencies expected to be available in that province, as well as other provinces, in the months ahead.  With the launch of Real Fruit Gummies, Pure Sunfarms offers branded products in each of the five largest cannabis product categories in Canada – dried flower, pre-rolls, vapes, edibles and oils – which can comprise as much as 90%1 of market sales.

Pure Sunfarms Real Fruit Gummies are expected to be one of the only gummies in Canada made using real fruit – inspired by B.C. fruits, Pure Sunfarms Real Fruit Gummies contain only natural flavours and colours and are pectin-based, clean label, and vegan.

“We’re a brand that takes great pride in our B.C. roots, so it was a natural extension of our brand to add Real Fruit Gummies, inspired by B.C. fruits, to our portfolio,” said Mandesh Dosanjh, President and CEO, Pure Sunfarms. “In developing the gummies, it was important for Pure Sunfarms to create a product that was equally delicious as it was natural. Featuring natural flavours and colours, they are pectin-based, clean label, and vegan, ensuring a soft, natural texture with every bite.

“Our team takes a true craftsmanship approach to the creation of our real fruit gummies—from the selection of flavours, choice of ingredients, formulation development, and how they are packaged before they go out the door. Every decision has been carefully and intentionally made at each stage. We see lots of potential in this rapidly growing segment and we are excited to see how new and existing consumers react to this pure and delicious new offering that speaks volumes to what we are all about at Pure Sunfarms.”

The first of Pure Sunfarms Real Fruit Gummies to be available are Sour Black Cherry THC gummies featuring 2.5 mg of THC per piece, and Sour Raspberry 1:1 gummies featuring a balanced potency with 2.5 mg of THC and 2.5 mg of CBD per piece. Pure Sunfarms plans to deepen its offering with additional flavours and potencies (Strawberry 1:4 and Peach Nectar CBD) in the coming months.

Notes

1. Ontario. Based on Ontario Cannabis Store (OCS) sales data. By dollars sold for the three-month period ended December 31, 2020. 

Village Farms is one of the largest and longest-operating greenhouse growers in North America. The Company leverages decades of experience in large-scale, low-cost intensive agriculture as a vertically integrated produce supplier to pursue high-value, high-growth plant-based Consumer Packaged Goods opportunities in cannabis and CBD in North America and select markets internationally.

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