Village Farms International, Inc. announced its majority-owned joint venture for large-scale, low-cost, high-quality cannabis production, Pure Sunfarms, has begun shipping branded, packaged dried flower products to Manitoba’s licensed private sector retailers, with these products available at the first 26 participating retailers in Manitoba beginning this week.
Pure Sunfarms’ products are now available in five of Canada’s six most populous provinces, which in aggregate represent more than 70% of the total Canadian population. Manitoba ranks as the sixth largest Canadian province by cannabis sales, comprising approximately 4.5% of the country’s total sales and has a higher per capita spend on cannabis than the country average2.
“We are thrilled to further expand our presence in Canada and make Pure Sunfarms’ products available to even more Canadians by adding our fifth province,” said Mandesh Dosanjh, President & CEO, Pure Sunfarms. “We are confident that the Pure Sunfarms brand and products, with quality, signature strains at an attractive price, will be received by Manitobans with the same enthusiasm that they have been in Ontario, British Columbia, Alberta and Saskatchewan.”
Village Farms also announced that the Pure Sunfarms brand achieved record sales (defined as sales of Pure Sunfarms products by the provincial boards to retailers, as well as sales by the provincial boards directly to consumers via their web sites) in Ontario, British Columbia, and Alberta in aggregate for the four-week period ending July 19, 2020. Sales during the final week of that four-week period were also a record for a one-week period. In addition, Pure Sunfarms continues to rank as the top-selling dried flower brand at the Ontario Cannabis Store for the year to date.1
“Pure Sunfarms continues to execute on its growth strategy, leveraging its leading brand performance1 for a larger consumer audience, as the overall Canadian recreational cannabis market continues to grow,” said Michael DeGiglio, CEO, Village Farms. “The continuing strength of Pure Sunfarms’ brand strategy, positioning and execution, coupled with recent sales momentum as the Canadian market recovers from a soft second quarter due to the COVID-19 pandemic, bodes very well as Pure Sunfarms prepares for the launch of its first bottled oil and vape products in the coming weeks.”
Pure Sunfarms continues to advance discussions with other provincial distributors for potential supply agreements to further expand its presence in the Canadian cannabis market.
- Dried cannabis, by kilograms sold, for the year to date period ended June 30, 2020. Market share performance is based on calculations by Pure Sunfarms from sales information provided by the Ontario Cannabis Store (OCS).
- 12 months ended April 30, 2020. Source: Statistics Canada.