VICE Canada and MERRY JANE Announce Sticky, The Definitive Guide to Legal Weed in Canada

Published: November 5, 2018

VICE Canada and MERRY JANE Announce Sticky, The Definitive Guide to Legal Weed in Canada

VICE Canada, in partnership with MERRY JANE, announce the creation of a new media series, Sticky, the definitive guide to legal cannabis in the Canadian market.

Drawing on VICE Canada’s years of dedicated coverage of the evolution of the Canadian cannabis scene and MERRY JANE’S position as a leading cannabis-focused digital media series, Sticky will offer curated and collaborative content from across the VICE and MERRY JANE networks for smokers and newbies alike. The series is available at www.vice.com/sticky

“As Canada has become the first G7 country to legalize cannabis nationally, Sticky will document the ongoing impact of this watershed moment as other countries around the world watch intently” says Nina Sudra, General Manager, VICE Canada. “The partnership between VICE Canada and MERRY JANE will deliver the most relevant content for a post-legalization Canada.”

Covering everything from cannabusiness to strain explainers to the best way to spend time while high, Sticky promises to provide readers a roadmap to their newfound freedoms.

VICE Media has long been an authority on cannabis culture and politics in Canada—illuminating all aspects of the illegal and legal market by focusing on the people who have been there all along—with extensive coverage across its verticals and popular video series such as Canadian Cannabis, hosted by F****** Up frontman Damian Abraham, to the first definitive weed town hall with Justin Trudeau.

MERRY JANE is the foremost cannabis media company, defining modern day weed culture with innovative, forward-looking perspectives on culture, news, health, and entertainment.

Backed by icons Snoop Dogg, Seth Rogen and Wiz Khalifa, MERRY JANE produces award-winning content, such as Martha & Snoop’s Potluck Dinner Party on VH1, as well as events, like the largest 420 event in the world with AEG, that cut through the clutter to reach a mainstream audience. MERRY JANE has been able to authentically introduce cannabis brands to this audience, and also has provided an outlet for mainstream brands to reach the targeted cannabis consumer.

“The partnership with VICE Canada is a natural evolution for MERRY JANE and one that will provide the Canadian audience with the most compelling content on cannabis news and culture” says Ted Chung, CEO, MERRY JANE.

Visit www.vice.com/sticky to experience the latest in cannabis content across Canada.

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