Valens GroWorks Announces Additions to Management and Key Partnerships

Published: June 10, 2018

Valens GroWorks Announces Additions to Management and Key Partnerships

Valens GroWorks Corp., a multi-licensed, vertically integrated provider of cannabis products and services with a focus on proprietary extraction processes announced key additions to the Valens team in anticipation of Canada’s legalization of recreational cannabis use.

“These additions are crucial as we advance high-paced expansion plans across the company’s business verticals. I am extremely confident in the personnel chosen as they have a proven track record of leading exceptional positive growth at a rapid rate in related industries. The marketing teams joining us carry an impressionability with a global impact,” said Tyler Robson, Valens’ CEO.

Chris Buysen, MPAcc, CPA, CA – Chief Financial Officer

Mr. Buysen has over 15 years of diverse financial experience working as a senior financial executive with many public and private organizations in a wide range of industries including retail, pharmacy and consumer packaged goods. During this time, he was responsible for internal and external financial reporting, strategic planning, treasury, tax, information technology, human resources, financial controls and corporate governance.

Mr. Buysen’s experience enables him to manage the Company’s expected growth in the near term as the Company explores opportunities into international financial and retail markets.

Chantel Popoff – Vice President of Valens Agritech Ltd.

In 2007, Ms. Popoff was appointed Director of Operations, then Director of Marketing for a fast-growing Western Canadian retail pharmacy chain. She was responsible for overseeing operations, financial performance, and marketing for 21 locations. The pharmacy chain’s success led to an acquisition in 2012 by Shoppers Drug Mart. In January 2013, Ms. Popoff took the opportunity to join a Canadian natural health food company for a more fast-paced, entrepreneurial environment, leading the operations and marketing of a national product launch. By late 2015, Ms. Popoff and her team had gained shelf placement in over 8,000 stores, while implementing standard operating procedures, financial reporting structure and national consumer and trade marketing programs to grow the brand and prepare the company for further growth. She was promoted to President of the company in 2016.

Her experience enabled her to successfully gain an in-depth understanding of both the retail pharmacy and retail health food space as well as the regulatory environment necessary to run pharmaceutical operations across Western Canada. With this cross functional knowledge and over 15 years of hands-on senior management experience, Ms. Popoff joins Valens Agritech as Vice President, supporting the overall operations of the company.

Jesper Wahlberg & Sugar Media – Business and Marketing Strategy

Mr. Wahlberg founded Sugar Media, a Toronto-based marketing agency developing and executing best-in-class marketing initiatives for Tier One clients such as Chrysler, PayPal, Kubota and Fisher-Price. Sub-agency brand, CausePlay, guides some of Canada’s leading Not-for-Profit organizations by either re-igniting existing peer-to-peer fundraising or in the development of entirely new and highly democratized platforms. CausePlay clients include but are not limited to Sick Kids Hospital, The Canadian Olympic Foundation, United Way, Diabetes Canada, and Plan Canada.

Mr. Wahlberg and his team at Sugar Media will be providing Valens with strategic guidance and insights, working with the Valens marketing team as they continue to develop the Valens brand and go-to market strategy whether B2B or consumer focused.

Scott Young – Vice President of Investor Relations and Business Development

Valens is excited to formally announce Scott Young as Head of Investors Relations with a focus on corporate finance initiatives and business development.

Mr. Young has spent the past 15 years working in the capital market sectors of Canada, the United States and Europe. Beyond this, he has extensive business development experience in Hong Kong, North and South America. He has helped finance numerous start-up companies through his networks in energy, mining, technology and biotechnology. His expertise in finance, marketing and communications helps profile Valens to both retail and institutional investors globally.

Mass Minority – Marketing and Branding Strategy

Mass Minority is a consultancy led by Brett Channer, former CEO of Saatchi + Saatchi’s Canadian division, and Brent Rivard, former Global Managing Director of Anomaly, along with other tenured senior executives in the fields of Data Science, Business Design, Communications and Media Architecture. Mass Minority leverages proprietary data tools and methodologies along with today’s technology to evaluate, validate and structure opportunities for businesses to grow. They design accountable operating systems populated with adoptive content to drive unprecedented business results in a world that has shifted from Mass Consumption to Mass Personalization.

Mass Minority is working hand-in-hand with Valens’ development team in the fields of strategic brand direction, marketing, communications and product design.