Superette Expands Retail Presence into Toronto and Announces First Branded Cannabis Product

Published: July 30, 2020

Superette Expands Retail Presence into Toronto and Announces First Branded Cannabis Product

Superette Inc., and its wholly-owned subsidiary Superette Ontario Inc., announced the opening of its second cannabis store and its first cannabis store in Toronto, located at 1073 Yonge Street. Expanding on its overwhelming success in Ottawa, Superette is bringing its award-winning approach to cannabis retail and decades of traditional retail experience to this flagship store in the Summerhill neighbourhood.

“Opening in Toronto is an incredible milestone, and we are so excited to bring Superette to Canada’s largest market,” said Mimi Lam, CEO of Superette. “Retail is our first step in building an immersive brand experience and we are establishing the foundation for prudent expansion of Superette across Canada and beyond.”

1073 Yonge Street will be open for an in-store shopping experience as well as Click & Collect. Hours of operation are Monday to Wednesday 10am-8pm, Thursday to Saturday 10am-9pm and Sunday 10am-7pm. Superette’s planned future locations include:

  • 49 Spadina Ave, Toronto
  • 994 Dundas Street West, Toronto
  • 852 Bank Street, Ottawa

Today, Superette is also excited to announce that it will be launching its first Superette-branded cannabis product. The Company has previously entered into definitive agreements with Fume Labs and the Blinc Group as its extraction and hardware partners, respectively, for the production and sale of cannabis vape products under the Superette brand.

The first product to be produced and sold is a 0.5 gram single-strain 510 cartridge with a unique cannabis formulation and custom hardware. Named Jumping Jack, this 510 cartridge uses CO2-extracted distillate with re-introduced natural terpenes and is a true representation of a Jack Herer, Super Silver Haze cross. Jumping Jack has been approved by The Alberta Gaming, Liquor & Cannabis Commission and will be available for sale in private retailers across Alberta this August and in other provinces beginning in the fall.

“At Superette, we can’t wait to roll out our portfolio of cannabis products across Canada,” said Mimi. “Fume Labs and the Blinc Group are incredible partners and we’re very fortunate to be working with them on our first product.”

“Fume Labs is excited to have the opportunity to produce premium cannabis extracts for Superette, a reputable brand synonymous with unparalleled attention to detail and consumer experience,” said Robert Ritchot, CEO of Humble & Fume, parent company of Fume Labs. “We are honoured and humbled to partner with Superette and the Blinc Group in the development of this new vape offering, Jumping Jack, which will certainly be well received by the clientele of an increasingly demanding market.”

“This is an exciting day for Superette, Fume Labs, and the Blinc Group”, said Arnaud Dumas de Rauly, CEO & Co-founder of the Blinc Group. “We are thrilled as they launch their first branded product and proud that we were able to be a part of their story by helping them develop the Jumping Jack vaporizer cartridges and batteries. These devices will give their customers the safety, innovation, and quality they have come to expect from Superette.”

Superette is a Canadian cannabis brand that creates unforgettable and immersive retail experiences. The Company currently operates stores in Ottawa and Toronto, Canada. For more information, visit Superette’s website at

Fume Labs is a cannabis-focused manufacturing and extraction entity run out of 48North’s fully-licensed processing and propagation facility Good:House, located in Brantford, ON. Fume Labs specializes in extraction and refining, formulation and filling, and packaging and distribution of cannabis concentrates. Fume Labs is a wholly-owned subsidiary of Humble & Fume Inc. For more information, visit

Headquartered in New York City, The Blinc Group designs, develops, supplies and supports premium cannabis vaping hardware. The company offers a curated collection of proven cartridges, batteries, ready  to use vaporizers and complete bespoke device development to multi-state operators, licensed producers, processors and brands. Blinc completes the value chain by providing its clients access to a suite of support services ranging from research and development, production, testing, standard operating procedures, training and all the way to go-to-market strategy and brand communications consulting. With full control of the supply chain, the company’s unique “Powered by Blinc” process enables clients to provide innovative, safe and quality controlled products to cannabis consumers worldwide. To learn more about Blinc, visit