Spectrum Cannabis Announces Partnership with CARP

Published: April 15, 2019

Spectrum Cannabis Announces Partnership with CARP

Spectrum Cannabis, a wholly-owned subsidiary of Canopy Growth Corporation announced a partnership with and endorsement from CARP, Canada’s largest and most trusted advocacy association for aging Canadians and its print, online, radio and TV voice, ZoomerMedia. Spectrum Cannabis will be offering tailored educational initiatives for over 320,000 CARP members seeking more information on medical cannabis, along with preferred pricing for Spectrum Cannabis branded products which have received the “CARP Recommended” seal.

Understanding the utility of medical cannabis is increasingly of interest to older Canadians, especially its potential to displace less-desirable drugs for both pain and cognitive function. The appeal of Spectrum Cannabis, particularly with this demographic, is the simplification around strength and dosage by applying a colour-coded spectrum to categorize medical cannabis according to THC and CBD levels.

“This partnership with CARP, an organization dedicated to improving the lives of Canadians above the age of 45, will help to disseminate accurate information and quality products to a patient demographic that is highly engaged in learning more about how medical cannabis can improve their quality of life when conventional medicine just isn’t enough,” commented Mark Zekulin, President & Co-CEO, Canopy Growth.

“As this new therapeutic industry continues to blossom in Canada, inaccurate and misleading information can be very detrimental to patients’ health and well-being, as is self-medication through the recreational system. Accordingly, Zoomers or Canadians that are 45+ are eager for knowledge and assistance regarding medical cannabis. After surveying the market carefully, we can confidently recommend the medical cannabis products offered by Spectrum Cannabis. Equally important, the company is not only devoted to the science based medical cannabis of today, but also does research & development into improved strains and delivery formats for the future,” said CARP President and ZoomerMedia Founder, Moses Znaimer.

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