SLANG Worldwide Launches CBD-focused Health and Wellness Division and Enters Partnership with Greenlane for North American Distribution

Published: May 3, 2019

SLANG Worldwide Inc., a leading global cannabis consumer packaged goods company with a robust portfolio of renowned brands distributed across 2,600 stores in 11 US states, announced the establishment of its new wellness-focused business division, SLANG Health and Wellness. The new business unit will develop and market a portfolio of plant-based cannabidiol (“CBD”) products that will be distributed in partnership with Greenlane Holdings, Inc. through their extensive distribution network.

“Consumers are increasingly interested in natural plant-based wellness products, and we’ve only scratched the surface of the opportunity within cannabinoid-supported wellness,” said SLANG CEO Peter Miller. “Health and Wellness represents a new market segment for SLANG and is a natural extension for our portfolio of top selling products across the US and internationally. We expect early sales to be supported by the brand awareness and customer loyalty that we’ve developed within our existing portfolio over many years of innovation and consumer focus.”

SLANG Health and Wellness products will target a rapidly expanding and promising consumer market that is expected to grow from US$591 million in 2018 to US$22 billion by 2022, according to The Brightfield Group. The Company will initially focus on extending SLANG’s existing industry leading portfolio of THC-dominant products into the CBD space and will immediately launch sales of the Company’s best-selling O.penVAPE Reserve brand, to be sold as a half gram hemp-based CBD cartridge.

Reserve CBD products will be distributed in partnership with Greenlane, a leading global distributor of ancillary and hardware products to smoke shops and dispensary channels. Greenlane currently delivers products into over 9,600 brick and mortar retail locations around the world and has a significant e-commerce presence. Greenlane already distributes SLANG’s Firefly vaporizer line and the O.penVAPE battery, and the addition of SLANG’s new CBD products marks the expansion of the two companies’ strategic partnership.

SLANG plans to release additional products and brands throughout 2019 under the SLANG Health and Wellness banner. The Company may also evaluate selective acquisition opportunities to accelerate its growth in the health and wellness space.